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Hendry Lee

Dana, I'm not particularly familiar with the book market, but certainly in digital products market the same holds true as well.

When talking about promoting and marketing an e-book, audio or video, marketers often talk about knowing your customers.

While we should create products in customers in mind, it is also important to have additional tools, web copy, etc. to help influencers to deliver the messages to potential readers.

It takes some time to create the message but it is definitely worth it.

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