This morning, Microsoft Word decided to stop working. I tried everything I could think of, short of re-installing the software. Microsoft’s tech support site offered no help (big surprise), in spite of several posts from other people asking for help with the same problem.
In my Google search, I found a blog written by a guy who works in tech support at a university. His proposed solution (deleting a data folder buried deep within my computer’s registry) was scary, but I was desperate. I was relieved when it worked, and grateful that this young man took the time to share on his blog.
As authors, we can share our knowledge, inspiration, and ideas with strangers all over the world, through the Internet. You can share resources, tips and ideas related to your book’s topic on your blog, website or ezine. When you come up with a successful book promotion technique, you can share it on one of the author or publisher forums. What a great gift, to be able to help others.
I invite you to share your favorite book promotion tips by clicking the comment link below.
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About the Author
Dana Lynn Smith, author of the Savvy Book Marketer Guides, has a degree in marketing and 17 years of publishing experience. Learn more on her media page.
Praise for The Savvy Book Marketer
"My business book recently had the good fortune to land on the best seller lists. You are one of the people I've followed over the previous year to learn about book promotion . . . obviously it works!"
— Kevin Kruse, author of We: How to Increase Performance and Profits Through Full Engagement
"You have the best, most useful site for authors that I've ever come across! Thank you for all your hard work and for sharing your expertise!"
— Christine Bode, Social Media Manager at Scully Love Promo
"You are such a treasure, a wonderful asset to all of us who write . . . thank you again for all you do."
— Maureen McDermott Gill, author of January Moon
"Your site is so packed with good information I've been absorbed with it most of the day. Thanks!"
— Mystery Author Billie A. Williams
"Special thanks to Dana Smith, who is an angel in disguise for new authors, sharing her valuable resources and excellent tips."
—dedication page from Take a Peep Inside Our Lives by Roberta Blango
"Words can’t express my gratitude toward you! You are the best at marketing and helping authors promote themselves."
—Bridgette L. Collins, author of Imagine Living Healthier: Mind, Body and Soul
"Like all great teachers, Dana’s step-by-step approach shows how big projects become manageable when broken down into individual tasks."
—Roger C. Parker, Published and Profitable
"I took a seminar on marketing with social media today. Dana Lynn Smith filled up the hour with excellent information."
—Joy DeKok, author coach
"Dana, you give such amazing, detailed content. It's great to know that there are still people online who are willing to give like you do."
—Erin A. Kurt, author of Juggling Family Life: A Step-by-Step Guide to Stress-Free Parenting
“During the year before publication, we used Dan Poynter's Self-Publishing Manual as a primary reference book. As much contact as I had with Poynter's book, the information on your website is equally valuable to me!"
—Pat Garrison, for Dr. Gayle Rozantine, author of At Ease, Soldier!
"I shared your website with a number of my writer/author Facebook friends . . . every comment included the word AWESOME."
— Wanda Winters-Gutierrez, author of The Search for Peace
"Dana Lynn Smith is a multi-talented book marketing consultant."
—Rabbi Ed Weinsberg, author of Conquer Prostate Cancer
"All of Smith’s books are easy reads and exhibit her ability to use creativity in a practical way in book marketing. Following her marketing advice is sure to boost your sales."
—MaAnna Stephenson, author of BlogAid and The Sage Age
"My book sales have increased since I put into practice the things I learned . . . You are a great help to newbie authors as well as those who have been marketing books online for a while."
—Yvonne Perry, author of Whose Stuff Is This?
"I highly recommend Dana as a speaker and resource for authors."
—Shelley Hitz, Self-Publishing-Coach.com
"I have one word to sum up my feelings about Boost Your Book Sales with Social Networking teleseminar — Fantastic!"
— Jennifer Aderhold, writer
"If you want to get up to speed with using Facebook as a promotional tool, I highly recommend Facebook Guide for Authors. It's definitely going to be my "bible" where Facebook is concerned from now on."
—Nick Daws, author of 80 books
"Finding the Savvy Book Marketer website has been a blessing. Dana's clever tips and informative ebooks have been a great way for me to extend my knowledge of how to market myself."
— Debi Slinger, author of Poppy Pretzel - Passage into Puberty
"Dana, what a wonderful tool you have created for authors!"
—Tony Eldridge, Marketing Tips for Authors blog
“You are fast becoming my only go-to place for book marketing guidance!”
—Frances S. Ponick, author of Only Angels Can Wing It
“I am really loving your newsletter. Keep up the good work.”
— Sharon Williams
"This is a great new ebook from Dana Lynn Smith on maximizing your sales on Amazon. Her ebooks are so easy to understand and implement!"
— Barbara Techel, author of the Frankie the Walk 'N Roll Dog books
"I always enjoy and learn something new through your newsletter. It is one of my favorites."
—Carole London, Lifetime Chronicle Press
“I really enjoy the Savvy Book Marketer website and newsletter. The information is upbeat, concise, well written, and practical.”
—Carol Schultz-Weil, author of In The Trenches: Financial Survival During Times of Hardship
"The Savvy Book Marketer's Guide to Successful Social Marketing is absolutely amazing."
—Carolyn Howard-Johnson, author of The Frugal Book Promoter and the Sharing With Writers blog
"After you read The Savvy Book Marketer's Guide to Selling Your Book to Libraries, you'll be able to tap into this valuable market with ease. Highly recommended."
—Lynne Klippel, Managing Partner, Love Your Life Publishing
"I'm amazed at how awesome your newsletters are and how much I get from them every time."
—Jenni James, author of Northanger Alibi
"This is one of the most helpful marketing websites out there for debut authors (such as myself). Great advice, timely as well. Keep it up!”
—Lynn Dove, author of Shoot the Wounded
"I enjoy your newsletters. I must say, they're the only ones from various book marketing 'gurus' that I actually read, because there's usually something very practical I can use."
—Timothy James Dean, author of TEETH - The Epic Novel With Bite
"Thank you SO MUCH for sharing the Savvy Book Marketing Secrets ebook. I used some of your hints the first day I read the book and they helped so much! I recommend it for every writer BEFORE they publish their first novel!"
—Carol Morgan, novelist
“I have learned so much from your writing and I feel truly indebted to you for your generosity.”
—Marcie Lovett, author of The Clutter Book
"I enjoyed reading your article, The 7 Deadly Sins of Online Networking. As always, a great article with specific advice!"
— Marsha Toy Engstrom, The Book Club Cheerleader
"Thanks for your work helping budding authors, please keep it up!"
— Heather Woods, author of Finding Anna
"You continue to be one of the few marketing bloggers and consultants I consistently read."
— Babette Donaldson, author of The Emma Lea Books and Family Tea Time
"Your blogs are a total education. I usually don't gush, but I can't tell you how much help you have given me."
— Pat W. Kirk, author of Escape from the Prison System: Finding the Narrow Door
"Thank you for your support and motivation...you are an inspiration and really make it easier to continue on with the writing process."
— S. Thomas Bailey, author of The Gauntlet Runner: A Tale from the French and Indian War
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I found by volunteering to read at after school programs & daycare's helped me at getting out my children books. From an author in Concord, Ca.
www.williamsawyers.com
Happy reading to all.
Posted by: william sawyers | February 12, 2009 at 05:29 PM
I'm constantly amazed at the wealth of wisdom freely shared on social media sites such as Twitter. I've often seen someone post a question and be deluged with helpful and appropriate responses that actually result in getting the seeker's needs met very quickly. Networking in this way also helps connect folks with experts in various fields, which is very helpful considering all of the hats an author or other marketer must wear.
Posted by: MaAnna Stephenson | February 12, 2009 at 09:08 PM
I love Twitter, too, MaAnna. And one of the regular tweets I do for my followers (mostly authors I assume) is for bloggers and others who writer reviews.
Mmmmm, for today, Friday the 13th here is a free gift for poets--from a good friend of mine Yvonne Perry. It's a poetry chapbook, ready for printing!
http://yvonneperry.blogspot.com/2008/12/do-you-have-questions-about-editing.html
Best,
Carolyn Howard-Johnson
Blogging at Writer's Digest 101 Best Website, www.sharingwithwriters.blogspot.com
Posted by: Carolyn Howard-Johnson | February 13, 2009 at 06:02 PM
I recommend developing a brand for you and your book. If your book is, for example, about teens learning to get along with other teens, you may volunteer at a teen center and then blog about your volunteer experience.
In this way your brand encompasses more than just your book and gives people more ways to connect with you.
Posted by: Phyllis Zimbler Miller | February 13, 2009 at 06:34 PM
The internet really does give us so many great and free ways to promote and to help one another. My brother recently got me into another business venture and the others in the venture are just learning to email :) So, I'm getting together with a group of them next weekend to give them a crash course in Web 2.0 - social networking, social bookmarking, podcasting, blogging, optimization and more. Its going to be a wild session which I think one person may video. They have all begged me to put them on the waiting list for Book Promo 201 since it is all about web 2.0 promotion and packed with resources :) I've never learned so much in the research and writing of one of my books - can't wait to share all that info with you all :)
Nikki Leigh
Posted by: Nikki Leigh | February 13, 2009 at 10:22 PM
You mentioned a problem with MS Word-- I have a question for you all. Is anyone else having issues with useless html on blogger posts that they copy and paste from Word? Its been happening for ages and I have tried saving the documents in various forms and nothing is getting rid of the trash. Any ideas?
Nikki Leigh
Posted by: Nikki Leigh | February 13, 2009 at 10:24 PM
Hi, Dana,
My first recommendation for authors who want to improve their book marketing is to find a insighful publishing marketing mentor like you,Dana,- which has been my good fortune to do this past year.
My second recommendation is to find reliable, experienced brokers for bulk sales with corporations they or you feel might be alligned with your book or parts of its contents. I'm just getting to that stage and I'll let Dana know how it's working out.
Rabbi Ed Weinsberg, Ed.D.
Posted by: Ed Weinsberg | February 14, 2009 at 10:21 AM