In a recent book marketing strategy podcast, Joanna Penn asked me what I thought were the top three book marketing strategies right now.
The short answer is: it depends. The best book marketing strategy for any particular book depends on a number of factors, including the type of book, the audience, your skills and interests, and whether you are selling through bookstores.
For example, for nonfiction authors focused on direct sales, here are my top three book marketing strategies:
1. Develop relationships with your peers, bloggers and other influencers, and look for ways to help each other out and collaborate. Social networking is one of the best ways to develop those relationships.
2. Engage in content marketing, which includes activities like submitting articles to other blogs and article directories, posting on expert sites like Squidoo, and giving away free reports. As a nonfiction author, you already have a wealth of content, so find ways to repurpose it as part of your book marketing strategy.