Joan Stewart, The Publicity Hound, offers a terrific free course on how to use news releases effectively. You can sign up to receive a daily lesson by email for 89 days at no charge, or purchase the entire series in ebook format so you don't have to wait three months to get all these great publicity tips.
Authors, don't miss this one – in addition getting a wealth of publicity knowledge, you can also get good ideas on how to structure an email-based course and companion ebook of your own.
To create a course such as this, you will need an autoresponder service, which allows you to send automatic emails at specified intervals. Autoresponders are offered by several email marketing companies, including Aweber and MailChimp.
the most powerful word in marketing, but many people will pay for the
convenience of getting your information immediately in an easy-to-read
package, so consider offering an ebook option as well.