Building Relationships Increases Readership

In today's guest post, Jo-Anne Vandermeulen, author of Premium Promotional Tips for Writers, shares her tips for developing meaningful and mutually beneficial relationships.

*The Key to Successful Marketing in 2010 is to Expand Your Network*

For an author, building an author platform that stands out from the rest worked in 2009 . . . but now an author will have to be MORE THAN GREAT. Don’t let this scare you away. Much of what you’re doing right now is good and is very close to being more than great. As authors, we have a built in, natural ability, to converse . . . and this is the major building block to forming relationships.

Marketing in the New Decade – What can we expect in 2010? A successful blogger will have to be CONNECTED. Having friends and building relationships has never been so important. Now is the time to chain to your follows and build a trusting bond. How do we make friends and build relationships?

1. ACCEPT INVITATIONS

a. Post memorable comments

b. Guest post

c. Participate in interviews

d. Conduct interviews by asking intelligent questions and responding graciously.

2. ATTEND CONFERENCES AND WORKSHOPS

a. Contribute to chat discussions

b. Whisper answers to individual participants

c. Give positive encouragement.

*Sizzle with energy and play the part of being the ‘life of the party’—your enthusiasm will be felt through the net-waves*

3. SPARK INTERACTIONS BY NETWORKING ON SOCIAL MEDIA SITES

a. Ask an irresistible question.

b. Generate a discussion that others will view with interest.

c. Keep the discussion active by Inviting the lurkers to contribute, and

d. Show that ALL folks are important regardless of who they are by—accept others by finding something in their answer worth praise.

*Staying positive is the key*

4. JOIN PRIVATE GROUPS BASED AROUND YOUR NICHE

a. Supply clear and concise answers to the questions

b. Back your answers with credentials with prior written posts or quotes

c. If you don’t have the answer, steer them in the right direction.

d. Discover a balance between conversational writing style and formality.

*Coming across as being approachable with knowledge is very attractive*

5. RECIPROCITY

a. Supply others with what they want

b. Search for relevant content and give valuable content to create awesome posts.

c. If you don’t have the answer, make a genuine effort to steer them in the right direction. With time and constant persistence, lurkers will become followers. Followers become fans. Yet…don’t forget to make the time and effort to create the relationships.

*The best gift you can give is your time*

Appreciation goes a long way. Friends bring along more readers. They will take you under their wing and introduce you to other popular bloggers. These other popular bloggers have their own following. Accept connection by linking their blog to yours and visa versa. Continue doing favours, expanding your network, and producing great content in your blog and very soon—very, very soon, you’ll discover that YOU CAN CONQUER ALL OBSTACLES.

Jo-Anne Vandermeulen is the author of Premium Promotional Tips for Writers, featuring simple yet very effective techniques writers can implement into their marketing plans. Visit this page to get more information about her book and get a FREE sneak-a-peek.

Comments

[Paschal]

Interesting and helpful book marketing tips. Thank you so much for sharing them with us.

[Paschal]

I think these are interesting and helpful book marketing tips. Thank you so much for sharing them.

[Dana]

Thank you Paschal, and good luck with your book!
Dana