« Crunching The Numbers | Main | Levels of Engagement, or Why Authors Need an Email List »


Sue Collier

Thanks so much for hosting me, Dana!

David Therrien

The article makes sense but how do I find distributin sevices for my press release?
thank you.

Dana Lynn Smith

David, for my most important releases, I use the paid service at PRWeb.com. For routine releases, I use the free service at PRLog.com. PRLog is also offering a paid option now, with wider exposure. It's also important to develop your own media list, specific to your own needs. For more PR tips, see http://bookmarketingmaven.typepad.com/resources/book-publicity-tips-for-authors.html

Tony Eldridge

Thanks for the advice, Sue. You have given me ideas for using press releases for my own books. I admit, I am one of the authors who under utilize this powerful marketing tool. Dana, thanks for inviting Sue to share her advice with us.

Shelley Hitz, Self Publishing Coach

Sue and Dana,

Thanks for some really great tips regarding press releases! I've started using them and found a great list of free sites to submit a PR. Here's the list of 50 free places...http://www.avangate.com/articles/press-release-distribution_69.htm

Obviously you'll get the best impact by submitting to PRweb.com, but it's good to know there are other options out there :)

Have either of you found with your experience that one package or the other is better at PRweb.com (http://service.prweb.com/pricing/)?

Thanks again!

Dawn Carrington

These are some really great pointers, especially the one about the keywords.

In regards to sending out the press releases, one of the first things I learned when using them was to start small like in the local area. So that's the first thing I do when I send out a press release—I send it to all the local newspapers, giving them the option to pick up the story first. Journalists really appreciate it, and many of our authors have been interviewed locally because of this. Once the locals have all responded (or not), then I move on to PR Web.

Dawn Carrington
CEO Whispers Publishing

Dana Lynn Smith

Great tip Dawn - thank you!

Justin Brown

I agree with all the points made by author, the tips you provided are good for over-all marketing and website traffic.


Dana, thanks for inviting Sue to share her advice with us.

Tessa Stokes

I found this article and site because it was tweeted, and I am really glad that I did. I had not thought of doing anything like news releases for my books and the advice offered here is great.
Also thanks to the people who have commented with links to other sites.
Self publishers need all the tips they can get,so a big thank you.

Dana Lynn Smith

Tessa, I'm so glad you found The Savvy Book Marketer and this article was helpful to you. I wish you much success with your book.

The comments to this entry are closed.


  • The Savvy Book Marketer podcast, guidebooks and training programs are no longer available, but the blog articles will remain online for a while.

    Thank you to everyone who has supported the Savvy Book Marketer website, and I wish you much success with your books! Dana Lynn Smith