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For certain marketing and promoting a work of fiction is not as straightforward as it is for a non-fiction or reference book. For a start you are competing against general genres that have a huge range of books written under the same categories whereas with a reference book you can be very specific about what you are providing and put it in the title. Not so easy for fiction.

Dana Lynn Smith

Brian, thanks for your note. If your book fits into a specific sub-genre, you can list that in all of your promotional materials. For example, cozy mystery is a sub-genre of mystery. On Amazon you get to select 2 categories for the book to appear in and you can choose very specific categories. If you have a Kindle book, you can join KDP Select and do a promotional campaign designed to push your book up the bestseller list for your particular sub-genre.

Word of mouth is very important for novels, so it's a high priority to get lots of people reading the book and sharing it with others. Another thing to keep in mind - most of the highly successful indie novelists write multiple books, often in series format.

Joanna's training program referenced in the article above is available now on video at: http://bookmarketingmaven.typepad.com/savvy_book_marketer/how-to-promote-your-novel.html

Here's a collection of articles about promoting fiction: http://bookmarketingmaven.typepad.com/book_marketing_maven/fiction/

More information about KDP Select: http://bookmarketingmaven.typepad.com/ebook_publishing/2011/12/amazon-kdp-select-proceed-with-caution.html

Good luck with your books! To make sure you receive future posts, see the notes in the right column about how to subscribe to this blog.

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  • The Savvy Book Marketer podcast, guidebooks and training programs are no longer available, but the blog articles will remain online for a while.

    Thank you to everyone who has supported the Savvy Book Marketer website, and I wish you much success with your books! Dana Lynn Smith