« Author Success Story - Selling at Local Events | Main | Five Inexpensive Ways to Market Your Book »

Comments

Gail Huntley

Thanks. great article. Thank you. Where can I get bookmark templete? gailonwritingaboook.blogspot.com

Dana Lynn Smith

Gail, I'm glad that you enjoyed the article. I think it's a good idea to have a graphic artist design your bookmark. You can use your cover designer or hire someone through a freelance service. Delia at http://deliadesigns.webs.com specializes in bookmarks. If you want to do it yourself you may be able to find templates at some online printers.

Pat S.

Isn't it kind of silly to hand out bookmarks for an e-book? Wouldn't some other promotional item be better? Pens, emery boards, small pads of sticky pads with your logo, something? There are a million places to find promo items other than bookmarks.

Loreen Liberty

Thanks for the great article! I'm new to getting e-books published - working my first one and I found this useful information to keep in mind when it's finally done!

Dana Lynn Smith

Loreen, I'm glad you enjoyed the article. Good luck with your new book!

Pat, thanks for your note. Pens and sticky pads make nice giveaways, but bookmarks are still my favorite for several reasons. They are much less expensive and they have more space to promote the book with cover art, endorsements, website and Facebook address, and more. They are like mini-flyers. Some authors print their contact info on their bookmarks and use them as business cards.

Aileen Gilpin

Great timing on this article, I just had a conversation about this today with an author. One suggestion I gave the author is to raffle off an eReader at the launch. This is great especially for those that don't have one yet, but for those that do have one it's a great gift to give a loved one.

Dana Lynn Smith

Aileen, that's a great idea to give away an ebook reader. The basic Kindle is just $79 now.

Karen @BTBSBlog

Great article! I was wondering about this,though I'm looking a little into the future as I haven't finished writing my weight loss book yet. I was thinking of having a launch party at my gym.

Dana Lynn Smith

Karen, it's a great idea to have a book launch party at a gym if that's where your target market hangs out. It's wonderful that you are already thinking ahead to promoting the book while you are still writing it! Now is the time to be building an audience and a following on social networks.

Wendy A.M. Prosser

What a wonderful idea! If I ever get to that stage, I will definitely try it!

Dave Cornford

Great post.

As another suggestion, I'd print a QR code on the bookmark - makes it easy to buy the book on a mobile device. I'd also have the QR code up on a poster - again, so people can go straight to where they can buy the book on their mobile device.

Dana Lynn Smith

Dave, that's a great idea - thanks for sharing!

David Henderson

Very interesting article and I am interested about the QR code. I am not familiar about the QR code how do I do that?

I have an e-book for Kindle and Nook sold on Amazon and Barnes and Noble and a pdf file that any reader can purchase off my website. The pdf e-book is cheaper for the reader to purchase and I make a 100% royalty off of my pdf e-book. :)

Thank you
www.NephilimTheRemnants.com

Dana Lynn Smith

Hi David,

I recommend Googling QR Code to learn more about how to create and use them. Here are a couple of good articles:

http://www.sitepronews.com/2012/01/23/creative-ways-to-use-qr-codes-for-your-small-business/

http://www.708media.com/qrcode/how-to-get-a-qr-code-for-your-business/

I wish you much success with your books!

Dana

Gayle suzanne

Excellent article! I am working on my book and your info is very helpful. Thank you!! Gayle Suzanne

Dave Cornford

Have just out this into practice with great success. I held 2 parties. The first was in the city at 5.30 pm on a Monday. I found a bar that would give me a little corner without charge, and ordered a platter of food. People bought their own drinks, so cost was moderate. I did a postcard with cover and QR code, plus a sheet with links (inc QR) to my blog and other books, plus wifi password info - I simply set up a hotspot with my smartphone. I asked a friend to interview me, and the first question was "Hey, Dave, we're at a book launch, where are the books?". We talked casually, including questions from the floor for about half an hour. Nearly everyone bought the book, and they had fun getting QR codes to work etc.
Second was at home at 8 pm on a weeknight. Same format, worked well.
These functions were very much family, friends, colleagues and supporters, but they loved being invited, and left more excited and engaged with the book and hopefully committed to writing a review after they'd read the book.

Dana Lynn Smith

Dave, thanks so much for sharing your experience and you creative ideas for an ebook launch party. I wish you much success with your books!

Fiona Ingram

I recently read about and then saw a unique idea. An author took those DO NOT DISTURB signs you find on hotel doors, and had the words DO NOT DISTURB. I AM BUSY READING (NAME OF NOVEL) BY (NAME OF AUTHOR) printed on the card. Then she used both sides to includes back cover copy, contact and web details, and extra stuff about the book - those signs are quite large. What a fun idea. Just the novelty would intrigue me.

Morgen Rich

What about having a Google Hangout during the launch party and making sure someone is with the author to Tweet, post to Facebook, chat on the hangout when the author is busy?

Yvonne Shepard

If budget allows, the eBook card from WWW.livrada.com
Would let you give away or sell your ebooks at your launch party.

Kate Tilton

You may want to consider using Authorgraph :) http://www.authorgraph.com/

The comments to this entry are closed.

  • Privacy: We will not sell, rent, or give your information to anyone.

  • Subscribe to get free updates via email or RSS feed each time a new book marketing article is posted to this site.

About This Site

  • Copyright 2008-2015 by Texana Publishing Consultants, LLC

    Affiliate Disclosure

    Learn More About This Site

    Google+

Praise for The Savvy Book Marketer

  • "My business book recently had the good fortune to land on the best seller lists. You are one of the people I've followed over the previous year to learn about book promotion . . . obviously it works!"

         — Kevin Kruse, author of We: How to Increase Performance and Profits Through Full Engagement

    "You have the best, most useful site for authors that I've ever come across! Thank you for all your hard work and for sharing your expertise!"

         — Christine Bode, Social Media Manager at Scully Love Promo

    "You are such a treasure, a wonderful asset to all of us who write . . . thank you again for all you do."

         — Maureen McDermott Gill, author of January Moon

    "Your site is so packed with good information I've been absorbed with it most of the day. Thanks!"

         — Mystery Author Billie A. Williams

    "You are one of the few true, knowledgeable book marketing experts online or probably anywhere else!"

         — Juli Schatz, Author! Author! Book & Author Marketing Network

    "Special thanks to Dana Smith, who is an angel in disguise for new authors, sharing her valuable resources and excellent tips."

         —dedication page from Take a Peep Inside Our Lives by Roberta Blango

    "Words can’t express my gratitude toward you! You are the best at marketing and helping authors promote themselves."

         —Bridgette L. Collins, author of Imagine Living Healthier: Mind, Body and Soul

    "Like all great teachers, Dana’s step-by-step approach shows how big projects become manageable when broken down into individual tasks."

         —Roger C. Parker, Published and Profitable

    "I took a seminar on marketing with social media today. Dana Lynn Smith filled up the hour with excellent information."

         —Joy DeKok, author coach

    "Dana, you give such amazing, detailed content. It's great to know that there are still people online who are willing to give like you do."

         —Erin A. Kurt, author of Juggling Family Life: A Step-by-Step Guide to Stress-Free Parenting

    “During the year before publication, we used Dan Poynter's Self-Publishing Manual as a primary reference book. As much contact as I had with Poynter's book, the information on your website is equally valuable to me!"

         —Pat Garrison, for Dr. Gayle Rozantine, author of At Ease, Soldier!

    "I shared your website with a number of my writer/author Facebook friends . . . every comment included the word AWESOME."

         — Wanda Winters-Gutierrez, author of The Search for Peace

    "Dana Lynn Smith is a multi-talented book marketing consultant."

         —Rabbi Ed Weinsberg, author of Conquer Prostate Cancer

    "All of Smith’s books are easy reads and exhibit her ability to use creativity in a practical way in book marketing. Following her marketing advice is sure to boost your sales."

         —MaAnna Stephenson, author of BlogAid and The Sage Age

    "My book sales have increased since I put into practice the things I learned . . . You are a great help to newbie authors as well as those who have been marketing books online for a while."

    —Yvonne Perry, author of Whose Stuff Is This?

    "I highly recommend Dana as a speaker and resource for authors."

    —Shelley Hitz, Self-Publishing-Coach.com

    "I have one word to sum up my feelings about Boost Your Book Sales with Social Networking teleseminar — Fantastic!"

         — Jennifer Aderhold, writer

    "If you want to get up to speed with using Facebook as a promotional tool, I highly recommend Facebook Guide for Authors. It's definitely going to be my "bible" where Facebook is concerned from now on."

         —Nick Daws, author of 80 books

    "Finding the Savvy Book Marketer website has been a blessing. Dana's clever tips and informative ebooks have been a great way for me to extend my knowledge of how to market myself."

         — Debi Slinger, author of Poppy Pretzel - Passage into Puberty

    "Dana, what a wonderful tool you have created for authors!"

         —Tony Eldridge, Marketing Tips for Authors blog

    “You are fast becoming my only go-to place for book marketing guidance!”

         —Frances S. Ponick, author of Only Angels Can Wing It

    “I am really loving your newsletter. Keep up the good work.”

         — Sharon Williams

    "This is a great new ebook from Dana Lynn Smith on maximizing your sales on Amazon. Her ebooks are so easy to understand and implement!"

         — Barbara Techel, author of the Frankie the Walk 'N Roll Dog books

    "I always enjoy and learn something new through your newsletter. It is one of my favorites."

         —Carole London, Lifetime Chronicle Press

    “I really enjoy the Savvy Book Marketer website and newsletter. The information is upbeat, concise, well written, and practical.”

         —Carol Schultz-Weil, author of In The Trenches: Financial Survival During Times of Hardship

    "The Savvy Book Marketer's Guide to Successful Social Marketing is absolutely amazing."

         —Carolyn Howard-Johnson, author of The Frugal Book Promoter and the Sharing With Writers blog

    "After you read The Savvy Book Marketer's Guide to Selling Your Book to Libraries, you'll be able to tap into this valuable market with ease. Highly recommended."

         —Lynne Klippel, Managing Partner, Love Your Life Publishing

    "I'm amazed at how awesome your newsletters are and how much I get from them every time."

         —Jenni James, author of Northanger Alibi

    "This is one of the most helpful marketing websites out there for debut authors (such as myself). Great advice, timely as well. Keep it up!”

         —Lynn Dove, author of Shoot the Wounded

    "I enjoy your newsletters. I must say, they're the only ones from various book marketing 'gurus' that I actually read, because there's usually something very practical I can use."

         —Timothy James Dean, author of TEETH - The Epic Novel With Bite

    "Thank you SO MUCH for sharing the Savvy Book Marketing Secrets ebook. I used some of your hints the first day I read the book and they helped so much! I recommend it for every writer BEFORE they publish their first novel!"

         —Carol Morgan, novelist

    “I have learned so much from your writing and I feel truly indebted to you for your generosity.”

         —Marcie Lovett, author of The Clutter Book

    "I enjoyed reading your article, The 7 Deadly Sins of Online Networking. As always, a great article with specific advice!"

         — Marsha Toy Engstrom, The Book Club Cheerleader

    "Thanks for your work helping budding authors, please keep it up!"

         — Heather Woods, author of Finding Anna

    "You continue to be one of the few marketing bloggers and consultants I consistently read."

         — Babette Donaldson, author of The Emma Lea Books and Family Tea Time

    "Your blogs are a total education. I usually don't gush, but I can't tell you how much help you have given me."

         — Pat W. Kirk, author of Escape from the Prison System: Finding the Narrow Door

    "Thank you for your support and motivation...you are an inspiration and really make it easier to continue on with the writing process."

         — S. Thomas Bailey, author of The Gauntlet Runner: A Tale from the French and Indian War