« What Book Marketing Topics Do You Want to Learn About? | Main | How to Price Ebooks for Maximum Profitability »


Jenel Looney

This is interesting. I tried to do a press release for a client once through PR Web, and it was rejected BECAUSE it didn't use my client's name in the headline. That is one of their requirements, that the person or business issuing the press release *must* have their name in the headline. (At least, it was a requirement at the time, approximately a year ago.) Frustrating!

Tammy Snyder

As I do when writing, I researched the how-to's of submitting press releases. It takes just a bit more of your time, but is well worth it. And what's a bit more time if you can get it published?! I had all my press releases accepted and in newspapers and it is simply due to following directions. It is really very easy. Nothing to be intimidated about.
Excellent post, Ms. Beckwith!


Jenel, that is so interesting! I've used PRWeb many times and never encountered that (and never used a client name in the headline...). Hmmm...

Sandy Beckwith


You were smart to do the research, Tammy. Congratulations on your success! (And thanks for the kind words.)

Sandy Beckwith

Liesa Swejkoski (author)

I don't write my own press releases, but I may have to at some point, so I'm glad I read this article. I love these ideas. Having said that, this is just my humble opinion, but ALWAYS proofread your press releases. Please, don't rely on anyone else to get it right.


I'm glad it was helpful, Liesa. Thanks for commenting.

Also, in my experience, sometimes the person who wrote the press release is too close to the content to spot all of the mistakes (OK...I'm talking about myself here...). It helps me to have fresh eyes proofread it but when that isn't possible, I use this trick: I e-mail it to myself. For some reason, seeing it copied & pasted into the e-mail message helps me see it differently and catch mistakes.

Sandy Beckwith

Dana Lynn Smith

Thanks for your comments everyone! Liesa and Sandy, I hate to be environmentally incorrect, but I find that I do a much better job of proofreading on paper than on screen.


Ah, Dana, I ALWAYS proofread on paper. But I always print on both sides of the paper!

Sandy Beckwith

The comments to this entry are closed.


  • The Savvy Book Marketer podcast, guidebooks and training programs are no longer available, but the blog articles will remain online for a while.

    Thank you to everyone who has supported the Savvy Book Marketer website, and I wish you much success with your books! Dana Lynn Smith