I can just hear some of you saying “not another social network to keep up with!” Bear with me while I explain what’s different about Google Plus and why authors need to use it.
Google Plus combines many of the features of Facebook (personal profiles, business pages, groups/communities) and Twitter (add people to lists called “circles” and follow them). An additional feature with potential for authors is “hangouts” where you can do live video chats.
More importantly, data from Google Plus is being integrated into Google’s search engine, which means that your activity there could have an influence on the amount of traffic that flows to your website through search results. Google Plus pages are even showing up in search results, so remember to make your profile keyword rich.
Learn More About Google Plus for Authors
Why Google+ Will be Critical for Your Blog’s Success in 2013, an excellent article by Larry Deane, explains the importance of Google Plus in more detail.
10 Steps to Developing A Niche Following on Google Plus by Amanda Blain has some great tips for growing your influence.
Are you already using Google Plus? Think about how you can enhance your profile and gain more from the site. If not, get started today!
And I invite you to connect with me on Google+.