In today's guest post, novelist Louise Cole shares some advice about overcoming your fear of book marketing and talks about her participation in the Kindle Scout program.
Whether authors are traditionally published or self-published, they are usually beset with an overwhelming fear of marketing. Of stepping out from behind the page and revealing themselves. Many of us are well suited to a job where we spend most of the day alone, thinking ourselves sociable if we talk to more than our family and the cat. We live in our heads, our imaginations, our creative cave. It can be both daunting and jarring to present yourself alongside your book, to say: ‘Yes, that’s mine. Whether you liked it or hated it, it was my creation.”
Unfortunately for writers, the days when a publisher had a large professional marketing team to introduce your books to readers is long gone. More than 99% of the writers published today end up doing the bulk of their own marketing. And that marketing is more personal, more revealing of who we are than ever before. Why? Because it takes place in the social media arena where people do not just want to buy your book, or ask shyly for an autograph. They want to be your friend, to discuss things with you, to have a relationship based on equality.
Writers therefore need to be prepared to see themselves as a brand but a brand whose values are egalitarian, sociable and welcoming. I had to face up to this myself not so long ago. I decided to put one of my novels on Kindle Scout. I did this for two reasons. One, I actually think Amazon is offering a pretty good deal to writers, if their campaign is successful. And two, I wanted to push myself out of my comfort zone and be forced to have a marketing strategy. Kindle Scout takes a relentless 30-day campaign, and you need to reach readers in ways you have never tried or thought of before.