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Comments

Terry Cordingley

Great suggestions all the way around, Joel. I also suggest authors give some thought to who their target audience is for their book. Many authors tend to try and target everybody, but no book is for everybody. Think about who the target reader is and where you would find them, and you'll quickly find new publicity partners for your book. I have written a bit about this on my blog, too.

Dana Lynn Smith

Great article, Joel. And Terry, thanks for your note. I agree that defining target audiences is very important. I've written about that several times, including this article:

http://bookmarketingmaven.typepad.com/book_marketing_maven/2008/12/your-book-marketing-plan-should-include-strategies-for-reaching-several-different-target-audiences----readers----people-who.html

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Update

  • The Savvy Book Marketer podcast, guidebooks and training programs are no longer available, but the blog articles will remain online for a while.

    Thank you to everyone who has supported the Savvy Book Marketer website, and I wish you much success with your books! Dana Lynn Smith