Book Marketing Maven

Promoting Books With Keyword Rich Articles

Posting articles on your own blog and submitting articles to article directories, newsletters and other blogs are very effective ways of promoting books. Articles posted on other sites can drive direct traffic to your website and improve your site's search engine optimization.

Good keyword optimization will increase the chances of people who are interested in your topic finding your articles in article directories and through search engines. Here's my formula for promoting books by writing keyword rich articles:

• Determine the goals of the article: how will this article help you in promoting your books and what action do you want readers to take?

• Define the target audience: who are you writing to?

• Select the topic of the article: what do you want readers to learn?

Easy Ways to Promote Your Book With Articles

An ongoing article marketing campaign is a terrific way to promote your book and yourself. In the June issue of The Savvy Book Marketer ezine, you'll learn about easy ways to promote with articles, using content that you've already written.

Online Book Marketing Demystified

Need to learn the ropes of online marketing or expand your reach? The Web-Savvy Writer is a fantastic resource from Patrice-Anne Rutledge, bestselling author of 25 books and a CeM-certified online book promotion expert.

The Web-Savvy Writer is filled with practical how-to advice on creating effective websites, using social marketing, online media campaigns, blogging, audio and video, virtual book tours, and more. It's written in a friendly, non-techie style that's easy to understand. The information is very well organized, and there's even a glossary of online marketing terms.

Also download Kathleen Gage's free ebook "The Truth About Making Money on the Internet" at http://www.streetsmartsmarketing.com/. And, if you're selling ebooks, take a look at Sell More ebooks.