Reviews of Marketing Books

1001 Ways to Market Your Books

by John Kremer

Authors and publishers should turn first to this classic book marketing guide, now in its 6th edition. It covers the gamut, from effective book design and distribution strategies, to internet marketing and creative promotional ideas, to selling subsidiary and foreign rights.

The Frugal Book Promoter

by Carolyn Howard-Johnson

The author's PR background shows as she shares a multitude of tips for preparing media materials and working successfully with the media. Other features include a realistic look at the not-always-glamorous world of book signings and book fairs, advice on the effective use of galleys and ARCs, tips for getting blurbs, an overview of Amazon's promotional tools, ideas for book launch announcements and parties, tips for jump-starting sales of books that have been out for a while, and more.

Red Hot Internet Publicity

by Penny Sansevieri

Required reading for authors and publishers seeking to market their books in the Internet age! This book covers a variety of online promotional tools including websites, blogs, ezines, online media releases, article distribution, podcasting, and autoresponders. The section on blogging is especially helpful, with tips on starting, writing and promoting a blog. Readers will also learn how to use teleseminars as a marketing or revenue generating tool, and how to earn additional revenue from affiliate programs and ebooks.