Learn how to define the right markets for your book so that your book promotion efforts are directed to the right people. In this episode, Dana shows authors of nonfiction books, novels and children’s books how to determine who is most likely to buy books like theirs. You’ll learn how to define primary and secondary audiences, including people who buy the book to read and people who buy the book for others to read. You’ll also get tips for figuring out where you can reach your target audiences.
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First make a list of your primary and secondary target audiences.
Then think about each audience in more detail – what are their characteristics and where might you be able to reach them to let them know about your books?
When you complete this exercise, you’ll have a list of who you want to promote your book to and where to find them.