Drawing on her 16 years of publishing experience and degree in marketing, Dana Lynn Smith helps authors learn how to promote their books through her how-to guides, one-on-one coaching, blog, and newsletter.
Dana Lynn Smith, owner of Texana Publishing Consultants, LLC, has 16 years of experience in publishing and 25 years of marketing experience. She specializes in developing marketing plans and teaching authors how to promote their books. She is the author of The Savvy Book Marketer Guides, a series of ebooks on book marketing topics.
Dana's professional background includes:
Overseeing book production, marketing, fulfillment, and bottom-line profitability at Hoover's Business Press, with distribution channels including direct sales, library sales, online bookstores, and retail bookstores.
Writing search engine optimization content for a group of travel web sites.
Managing and promoting conventions and tradeshows for the Texas Restaurant Association, Texas Hospital Association, and other associations.
She has a Bachelor of Business Administration degree in Marketing, and is a member of the Independent Book Publishers Association and the Writers League of Texas.
A fifth-generation Texan, Dana enjoys exploring Texas and the world, and she writes a Texas travel column for Examiner.com. She and her husband live on a small ranch near Austin, Texas.
The Savvy Book Marketer's Guide to Successful Social Marketing received an Honorable Mention in the business books category in the 2009 Readers Favorite Book Awards and was named to Carolyn Howard-Johnson's 2009 Top 10 Reads list at MyShelf.com.
The Savvy Book Marketer blog (formerly Book Marketing Maven) won a Truly Useful Site Award in January, 2009, from Preditors and Editors, a publishing industry watchdog site.
Media Coverage and Press Releases
Cover Story and Interview, CAREER Magazine, May, 2011
Interview with Dana Lynn Smith, Self Publishing Coach, May, 2011
Bookmark This Savvy Thought Leader, profile of Dana on Thought Leadership, May, 2011.
Top 10 Book Promotion Strategies for 2010 - featured in Jim Cox Report at Midwest Book Review, November, 2010
How to Become a Savvy Book Marketer, article about Dana on Published and Profitable Blog, September, 2010
36 Great Blogs for Self-Publishers,TheBookDesigner.com, May, 2010
Interview with Dana Lynn Smith, The Ground Report, April, 2010
52 Fantastic Twitter Follows for Self-Publishers, TheBookDesigner.com, April, 2010
Five Questions with Dana Lynn Smith, NonFiction Ink, March, 2010
Interview with Dana Lynn Smith, SellingBooks.com, January, 2010
Book Marketing Guide Garners Recognition, January, 2010
Top 10 Book Promotion Strategies for 2010 Revealed by Survey, January, 2010
Book Marketing Blog Has a New Name and a New Look, January, 2010
The Seven Deadly Sins of Online Networking, IBPA Independent, published by the Independent Book Publishers Association, August, 2011.
How to Sell Books to Gift Shops and Specialty Retailers, IBPA Independent, published by the Independent Book Publishers Association, August, 2010
How to Turn Publishing and Marketing Advice into Action, IBPA Independent, published by the Independent Book Publishers Association, June, 2010
Building Your Author Platform, San Francisco Book Review, June, 2010
10 Ways to Promote Your Book in Your Own Backyard, Scribe, published by the Writers' League of Texas, January, 2010
Build Your Platform with Online Forums, IBPA Independent, published by the Independent Book Publishers Association, November, 2009
A Social Media Marketing Plan, IBPA Independent, published by the Independent Book Publishers Association, September, 2009
The FTC, Affiliates, and Me, IBPA Independent, published by the Independent Book Publishers Association, February, 2010
Dana contributes regularly to San Francisco Book Review, Brian Jud's Book Marketing Matters newsletter, Book Buzzr, Publetariat, and EzineArticles.com. Her articles have also been published in numerous other blogs and newsletters.
If you would like a guest article for your blog or publication, see this list of available book marketing articles or contact Dana using the link in the right column. To reprint an article posted on this site, see the Permission to Reprint page.
Sell More Books on Amazon, teleseminar for Wheatmark's Author's Academy, July, 2011.
The Secrets to Successful Networking on Facebook, teleseminar for the Facebook Summit sponsored by Self-Publishing Coach, June, 2011.
Book Marketing for the Long Term, panelist for Writers' League of Texas program, November, 2010
Creating a Book Marketing Plan, Michigan Literary Network radio show, May, 2010 (second half of show)
Social Marketing Success for Authors and Publishers, webinar for Independent Book Publishers Association, March, 2010
Twitter Book Marketing, Authors Access podcast hosted by Irene Watson and Victor Volkman, March, 2010
Promoting Your Blog and Profiting From It, Just the FAQs podcast, hosted by MaAnna Stephenson, December, 2009
Creating Compelling Blog Content, Just the FAQs podcast, hosted by MaAnna Stephenson, December, 2009
Planning for a Successful Blog and Setting It Up, Just the FAQs podcast, hosted by MaAnna Stephenson, December, 2009
Boost Your Book Sales with Social Networking, teleseminar hosted by Sandra Beckwith, November, 2009
Book Marketing Strategy, The Creative Penn podcast, hosted by Joanna Penn, September, 2009
Facebook and Twitter for Authors, Just the FAQs podcast, hosted by MaAnna Stephenson, September, 2009
Book Marketing, Writers in the Sky podcast, hosted by Yvonne Perry, July, 2009
Secrets to Networking Success, free webinar sponsored by BookSurge and hosted by Brian Jud, June 2009
Why Authors Need to Promote Through Social Media, Just the FAQs podcast, hosted by MaAnna Stephenson, May, 2009
How to Sell Your Book to Libraries, Just the FAQs podcast, hosted by MaAnna Stephenson, April, 2009
Ebooks by Dana Lynn Smith
Book cover images available upon request.