Meet Dana Lynn Smith

Hello, I'm Dana Lynn Smith, author of the Savvy Book Marketer series of book promotion resources for authors and publishers. Below is some information about me.

Short Bio

Drawing on her 16 years of publishing experience and degree in marketing, Dana Lynn Smith helps authors learn how to promote their books through her how-to guides, one-on-one coaching, blog, and newsletter.

Long Bio

Dana Lynn Smith, owner of Texana Publishing Consultants, LLC, has 16 years of experience in publishing and 25 years of marketing experience. She specializes in developing marketing plans and teaching authors how to promote their books. She is the author of The Savvy Book Marketer Guides, a series of ebooks on book marketing topics.

Dana's professional background includes:

Overseeing book production, marketing, fulfillment, and bottom-line profitability at Hoover's Business Press, with distribution channels including direct sales, library sales, online bookstores, and retail bookstores.

Writing search engine optimization content for a group of travel web sites.

Managing and promoting conventions and tradeshows for the Texas Restaurant Association, Texas Hospital Association, and other associations.

She has a Bachelor of Business Administration degree in Marketing, and is a member of the Independent Book Publishers Association and the Writers League of Texas.

A fifth-generation Texan, Dana enjoys exploring Texas and the world, and she writes a Texas travel column for Examiner.com. She and her husband live on a small ranch near Austin, Texas.

Testimonials

Awards

The Savvy Book Marketer's Guide to Successful Social Marketing received an Honorable Mention in the business books category in the 2009 Readers Favorite Book Awards and was named to Carolyn Howard-Johnson's 2009 Top 10 Reads list at MyShelf.com.

The Savvy Book Marketer blog (formerly Book Marketing Maven) won a Truly Useful Site Award in January, 2009, from Preditors and Editors, a publishing industry watchdog site.

Media Coverage and Press Releases

Cover Story and Interview, CAREER Magazine, May, 2011

Interview with Dana Lynn Smith, Self Publishing Coach, May, 2011

Bookmark This Savvy Thought Leader, profile of Dana on Thought Leadership, May, 2011.

Top 10 Book Promotion Strategies for 2010 - featured in Jim Cox Report at Midwest Book Review, November, 2010

How to Become a Savvy Book Marketer, article about Dana on Published and Profitable Blog, September, 2010

36 Great Blogs for Self-Publishers,TheBookDesigner.com, May, 2010

Interview with Dana Lynn Smith, The Ground Report, April, 2010

52 Fantastic Twitter Follows for Self-Publishers, TheBookDesigner.com, April, 2010

Five Questions with Dana Lynn Smith, NonFiction Ink, March, 2010

Interview with Dana Lynn Smith, SellingBooks.com, January, 2010

Book Marketing Guide Garners Recognition, January, 2010

Top 10 Book Promotion Strategies for 2010 Revealed by Survey, January, 2010

Book Marketing Blog Has a New Name and a New Look, January, 2010

Published Articles

The Seven Deadly Sins of Online Networking, IBPA Independent, published by the Independent Book Publishers Association, August, 2011.

How to Sell Books to Gift Shops and Specialty Retailers, IBPA Independent, published by the Independent Book Publishers Association, August, 2010

How to Turn Publishing and Marketing Advice into Action, IBPA Independent, published by the Independent Book Publishers Association, June, 2010

Building Your Author Platform, San Francisco Book Review, June, 2010

10 Ways to Promote Your Book in Your Own Backyard, Scribe, published by the Writers' League of Texas, January, 2010

Build Your Platform with Online Forums, IBPA Independent, published by the Independent Book Publishers Association, November, 2009

A Social Media Marketing Plan, IBPA Independent, published by the Independent Book Publishers Association, September, 2009

The FTC, Affiliates, and Me, IBPA Independent, published by the Independent Book Publishers Association, February, 2010

Dana contributes regularly to San Francisco Book Review, Brian Jud's Book Marketing Matters newsletter, Book Buzzr, Publetariat, and EzineArticles.com. Her articles have also been published in numerous other blogs and newsletters.

If you would like a guest article for your blog or publication, see this list of available book marketing articles or contact Dana using the link in the right column. To reprint an article posted on this site, see the Permission to Reprint page.

Speaking

Sell More Books on Amazon, teleseminar for Wheatmark's Author's Academy, July, 2011.

The Secrets to Successful Networking on Facebook, teleseminar for the Facebook Summit sponsored by Self-Publishing Coach, June, 2011.

Book Marketing for the Long Term, panelist for Writers' League of Texas program, November, 2010

Creating a Book Marketing Plan, Michigan Literary Network radio show, May, 2010 (second half of show)

Social Marketing Success for Authors and Publishers, webinar for Independent Book Publishers Association, March, 2010

Twitter Book Marketing, Authors Access podcast hosted by Irene Watson and Victor Volkman, March, 2010

Promoting Your Blog and Profiting From It, Just the FAQs podcast, hosted by MaAnna Stephenson, December, 2009

Creating Compelling Blog Content, Just the FAQs podcast, hosted by MaAnna Stephenson, December, 2009

Planning for a Successful Blog and Setting It Up, Just the FAQs podcast, hosted by MaAnna Stephenson, December, 2009

Boost Your Book Sales with Social Networking, teleseminar hosted by Sandra Beckwith, November, 2009

Book Marketing Strategy, The Creative Penn podcast, hosted by Joanna Penn, September, 2009

Facebook and Twitter for Authors, Just the FAQs podcast, hosted by MaAnna Stephenson, September, 2009

Book Marketing, Writers in the Sky podcast, hosted by Yvonne Perry, July, 2009

Secrets to Networking Success, free webinar sponsored by BookSurge and hosted by Brian Jud, June 2009

Why Authors Need to Promote Through Social Media, Just the FAQs podcast, hosted by MaAnna Stephenson, May, 2009

How to Sell Your Book to Libraries, Just the FAQs podcast, hosted by MaAnna Stephenson, April, 2009

Ebooks by Dana Lynn Smith

How to Get Your Book Reviewed

How to Sell More Books on Amazon

The Savvy Book Marketer's Guide to Successful Social Marketing

The Savvy Book Marketer's Guide to Selling Your Book to Libraries

Twitter Guide for Authors

Facebook Guide for Authors

Author Photos

Dana Lynn Smith, low resolution for online use

Dana Lynn Smith, high resolution for printed publications

Book cover images available upon request.

About the Author

Dana Lynn Smith, author of the Savvy Book Marketer Guides, has a degree in marketing and 17 years of publishing experience. Learn more on her media page.

Praise for The Savvy Book Marketer

"My business book recently had the good fortune to land on the best seller lists. You are one of the people I've followed over the previous year to learn about book promotion . . . obviously it works!"
     — Kevin Kruse, author of We: How to Increase Performance and Profits Through Full Engagement
"You have the best, most useful site for authors that I've ever come across! Thank you for all your hard work and for sharing your expertise!"
     — Christine Bode, Social Media Manager at Scully Love Promo
"You are such a treasure, a wonderful asset to all of us who write . . . thank you again for all you do."
     — Maureen McDermott Gill, author of January Moon
"Your site is so packed with good information I've been absorbed with it most of the day. Thanks!"
     — Mystery Author Billie A. Williams
"You are one of the few true, knowledgeable book marketing experts online or probably anywhere else!"
     — Juli Schatz, Author! Author! Book & Author Marketing Network
"Special thanks to Dana Smith, who is an angel in disguise for new authors, sharing her valuable resources and excellent tips."
     —dedication page from Take a Peep Inside Our Lives by Roberta Blango
"Words can’t express my gratitude toward you! You are the best at marketing and helping authors promote themselves."
     —Bridgette L. Collins, author of Imagine Living Healthier: Mind, Body and Soul
"Like all great teachers, Dana’s step-by-step approach shows how big projects become manageable when broken down into individual tasks."
     —Roger C. Parker, Published and Profitable
"I took a seminar on marketing with social media today. Dana Lynn Smith filled up the hour with excellent information."
     —Joy DeKok, author coach
"Dana, you give such amazing, detailed content. It's great to know that there are still people online who are willing to give like you do."
     —Erin A. Kurt, author of Juggling Family Life: A Step-by-Step Guide to Stress-Free Parenting
“During the year before publication, we used Dan Poynter's Self-Publishing Manual as a primary reference book. As much contact as I had with Poynter's book, the information on your website is equally valuable to me!"
     —Pat Garrison, for Dr. Gayle Rozantine, author of At Ease, Soldier!
"I shared your website with a number of my writer/author Facebook friends . . . every comment included the word AWESOME."
     — Wanda Winters-Gutierrez, author of The Search for Peace
"Dana Lynn Smith is a multi-talented book marketing consultant."
     —Rabbi Ed Weinsberg, author of Conquer Prostate Cancer
"All of Smith’s books are easy reads and exhibit her ability to use creativity in a practical way in book marketing. Following her marketing advice is sure to boost your sales."
     —MaAnna Stephenson, author of BlogAid and The Sage Age
"My book sales have increased since I put into practice the things I learned . . . You are a great help to newbie authors as well as those who have been marketing books online for a while."
—Yvonne Perry, author of Whose Stuff Is This?
"I highly recommend Dana as a speaker and resource for authors."
—Shelley Hitz, Self-Publishing-Coach.com
"I have one word to sum up my feelings about Boost Your Book Sales with Social Networking teleseminar — Fantastic!"
     — Jennifer Aderhold, writer
"If you want to get up to speed with using Facebook as a promotional tool, I highly recommend Facebook Guide for Authors. It's definitely going to be my "bible" where Facebook is concerned from now on."
     —Nick Daws, author of 80 books
"Finding the Savvy Book Marketer website has been a blessing. Dana's clever tips and informative ebooks have been a great way for me to extend my knowledge of how to market myself."
     — Debi Slinger, author of Poppy Pretzel - Passage into Puberty
"Dana, what a wonderful tool you have created for authors!"
     —Tony Eldridge, Marketing Tips for Authors blog
“You are fast becoming my only go-to place for book marketing guidance!”
     —Frances S. Ponick, author of Only Angels Can Wing It
“I am really loving your newsletter. Keep up the good work.”
     — Sharon Williams
"This is a great new ebook from Dana Lynn Smith on maximizing your sales on Amazon. Her ebooks are so easy to understand and implement!"
     — Barbara Techel, author of the Frankie the Walk 'N Roll Dog books
"I always enjoy and learn something new through your newsletter. It is one of my favorites."
     —Carole London, Lifetime Chronicle Press
“I really enjoy the Savvy Book Marketer website and newsletter. The information is upbeat, concise, well written, and practical.”
     —Carol Schultz-Weil, author of In The Trenches: Financial Survival During Times of Hardship
"The Savvy Book Marketer's Guide to Successful Social Marketing is absolutely amazing."
     —Carolyn Howard-Johnson, author of The Frugal Book Promoter and the Sharing With Writers blog
"After you read The Savvy Book Marketer's Guide to Selling Your Book to Libraries, you'll be able to tap into this valuable market with ease. Highly recommended."
     —Lynne Klippel, Managing Partner, Love Your Life Publishing
"I'm amazed at how awesome your newsletters are and how much I get from them every time."
     —Jenni James, author of Northanger Alibi
"This is one of the most helpful marketing websites out there for debut authors (such as myself). Great advice, timely as well. Keep it up!”
     —Lynn Dove, author of Shoot the Wounded
"I enjoy your newsletters. I must say, they're the only ones from various book marketing 'gurus' that I actually read, because there's usually something very practical I can use."
     —Timothy James Dean, author of TEETH - The Epic Novel With Bite
"Thank you SO MUCH for sharing the Savvy Book Marketing Secrets ebook. I used some of your hints the first day I read the book and they helped so much! I recommend it for every writer BEFORE they publish their first novel!"
     —Carol Morgan, novelist
“I have learned so much from your writing and I feel truly indebted to you for your generosity.”
     —Marcie Lovett, author of The Clutter Book
"I enjoyed reading your article, The 7 Deadly Sins of Online Networking. As always, a great article with specific advice!"
     — Marsha Toy Engstrom, The Book Club Cheerleader
"Thanks for your work helping budding authors, please keep it up!"
     — Heather Woods, author of Finding Anna
"You continue to be one of the few marketing bloggers and consultants I consistently read."
     — Babette Donaldson, author of The Emma Lea Books and Family Tea Time
"Your blogs are a total education. I usually don't gush, but I can't tell you how much help you have given me."
     — Pat W. Kirk, author of Escape from the Prison System: Finding the Narrow Door
"Thank you for your support and motivation...you are an inspiration and really make it easier to continue on with the writing process."
     — S. Thomas Bailey, author of The Gauntlet Runner: A Tale from the French and Indian War

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About the Author

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