Do you need to learn new skills in book promotion or online marketing? The resources on this page will teach you how to develop and implement your book marketing plan.
The Ultimate Book Marketing Plan Workshop
The key to successful book marketing is to understand your target audiences and develop a strategic plan of action for reaching them and persuading them to buy. That's why it's so critical to develop a book marketing plan that's customized for your book, your target audiences, and your own skills, budget and availability.
This unique hands-on program comes with five training sessions, fill-in-the-blank worksheets, checklists and planning tools. And you'll get specific recommendations and examples for fiction, nonfiction and children's books, not generic advice. By the time you're finished, you'll have your very own customized book marketing plan to help you sell more books.
How to Sell More Books on Amazon
How can you make your books stand out from the huge number of competing books on Amazon and turn shoppers into buyers? This information-packed ebook by Dana Lynn Smith outlines top strategies for maximizing your book's exposure and boosting sales and profits through this vital sales channel.
How to Get Your Book Reviewed
You'll get an in-depth understanding of the review process, and learn about venues where you can get your book reviewed, how to get endorsements and testimonials, how to avoid common mistakes, how capitalize on Amazon reviews, how to use book reviews for promotional purposes, and more.
you're looking for a way to get your book in front of a huge new
audience of targeted book buyers, then a virtual book tour is for you.
You'll connect with potential customers, develop relationships with key
influencers, and sell books during the tour and for months afterward.
This guide will walk you through every step of planning your own
successful virtual book tour!
Social Marketing for Authors
Facebook Guide for Authors
Learn how to create an effective Facebook profile, avoid common mistakes, and promote yourself and your books through profiles, pages, groups and events. Detailed instructions and screen shots make it easy for you to quickly master this powerful networking tool.
Twitter Guide for Authors
Learn how to choose the right user name, attract followers, write effective tweets, avoid common mistakes, and promote yourself and your books through Twitter. Detailed instructions and screen shots make it easy for you to quickly master this powerful networking tool.
Learn how to leverage this rapidly growing social site and promote your book visually through images. This quick read is packed with screenshots and includes 7 ways to attract followers on Pinterest and 14 ways to promote your books and products through Pinterest.
Selling Books to Libraries
Selling Your Book to Libraries Nearly $2 billion worth of books are purchased by U.S. libraries each year. Learn how to tap into this lucrative market with this indispensable guide by Dana Lynn Smith In addition to practical advice from an industry veteran, you'll get contact information for top libraries, re-sellers, book review journals, and associations.
How to Promote Your Novel: 21 Ways to Sell More Books Online
In the past year, book marketing expert Joanna Penn has sold more than 18,000 copies of her independently published novels, Pentecost, and the sequel, Prophecy. Now you can benefit from what Joanna has learned about what works and what doesn't when promoting fiction.
In this program Joanna shares 21 ways to sell more books online. You'll get a wealth of actionable ideas that you can use to increase your own book sales, and the content is specifically tailored for novelists.
Virtual Speaking for Authors: Make Money with Teleseminars and Webinars
Teleseminars and webinars are a powerful tool for building your author platform, growing your mailing list, and making money! The How to Make Money with Teleseminars and Webinars training program walks you through each step of the process of making money from virtual speaking.
Book and Author Publicity
Book Publicity Forms and Templates
This workbook from award-winning publicist Sandra Beckwith is filled with book publicity forms and templates, along with detailed instructions on how to use them. You'll get both a fill-in-the-blank template and a finished sample for a variety of media releases and other publicity tools.
89 Press Release Tips
Get one free press release tip a day for 89 days from Joan Stewart, The Publicity Hound, and you'll be a publicity expert in no time!
Video Book Promotions
The Book Trailer Manual
This ebook by Darcy Pattison is a great guide to planning, producing and sharing book video trailers. My favorite thing about this ebook is the detailed instructions for creating the storyline and incorporating audio and visual elements, but it also offers advice on recording equipment, editing software, and places to upload videos online.
YouTube Marketing for Authors
In this guide, Shelley Hitz explains how to create effective "talking head" videos, where you record yourself speaking. This type of video helps you relate on a more personal level with your audience, and it's especially effective for nonfiction authors. The ebook also includes instructions for using the YouTube video editor, creating your YouTube channel, and posting videos on YouTube for maximum marketing effectiveness.
Online Marketing Course
Street Smarts Marketing VIP Program
If you're serious about building an online business, I highly recommend this 52-week course from Kathleen Gage. Each week you'll receive a lesson packed with practical information, plus a homework assignment to help you take action in moving toward your goals.
Study these books to gain an understanding of the publishing industry and learn how to self-publish your book or find a literary agent.
Ebook Publishing Success: How to Prepare, Publish, and Profit from eBooks
If you're looking for a simple way to get your eBooks published on multiple platforms, you've come to the right place. Shelley Hitz and I have partnered to develop a video training program that will walk you through every step of the process. Not only will you learn how to publish your book to Kindle, Smashwords, the iBookstore, Nook and as a PDF document, but you'll receive an easy-to-use and proven Word document (.doc) template to use. Learn more.
The Indie Author Guide: Self-Publishing Strategies Anyone Can Use by April Hamilton
POD for Profit by Aaron Shepard explains the advantages of printing through a print-on-demand printer and gives detailed instructions for working with Lightning Source, which is owned by Ingram Books.
If you are considering working with a subsidy publisher (aka self-publishing company), first read The Fine Print of Self-Publishing by Mark Levine.
If you're interested in landing a contract with a traditional publisher, you need to learn about working with agents and preparing book effective proposals. Good resources include The Complete Guide to Hiring a Literary Agent, by Laura Cross and Bestselling Book Proposals by Rick Frishman and Robyn Freedman Spizman.