Do you need to learn new skills in online marketing, book promotion or publishing? The resources on this page will teach you how to:
- Promote your books on Amazon.
- Use social networking to promote yourself and your books.
- Get your book reviewed.
- Obtain publicity for your books.
- Sell books to libraries.
- Promote your books with videos.
- Use blogging to build your author platform and promote books.
- Self-publish your book.
- Write a book proposal and find an agent.
Amazon & Kindle Promotions
How to Sell More Books on Amazon
How can you make your books stand out from the huge number of competing books on Amazon and turn shoppers into buyers? This information-packed ebook by Dana Lynn Smith outlines top strategies for maximizing your book's exposure and boosting sales and profits through this vital sales channel.
Kindle In-Book Promotions
Many authors don't realize the promotional opportunities that lay within their Kindle ebook. This ebook by Steven Lewis shows you how to structure your ebook to take maximum advantage of the free preview and Before You Go features of the Kindle, cross promote other products, and get more reviews.
Social Marketing for Authors
Facebook Guide for Authors
Learn how to create an effective Facebook profile, avoid common mistakes, and promote yourself and your books through profiles, pages, groups and events. Detailed instructions and screen shots make it easy for you to quickly master this powerful networking tool.
Twitter Guide for Authors
Learn how to choose the right user name, attract followers, write effective tweets, avoid common mistakes, and promote yourself and your books through Twitter. Detailed instructions and screen shots make it easy for you to quickly master this powerful networking tool.
Successful Social Marketing
Harness the power of viral marketing and online community to sell more books! In this award-winning ebook from Dana Lynn Smith, you'll learn how to promote through social networking, virtual reader communities, blogging, social bookmarking, social news sites, media sharing, expert sites, and online forums. The guide includes hundreds of clickable hyperlinks, numerous screenshots, and a glossary of online marketing terms. This ebook contains the entire contents of Facebook Guide for Authors and Twitter Guide for Authors, plus much more!
Getting Book Reviews
How to Get Your Book Reviewed
In this new ebook from Dana Lynn Smith, you'll get an in-depth understanding of the review process, and learn about venues where you can get your book reviewed, how to get endorsements and testimonials, how to avoid common mistakes, how capitalize on Amazon reviews, how to use book reviews for promotional purposes, and more.
Book and Author Publicity
Book Publicity Forms and Templates
This workbook from award-winning publicist Sandra Beckwith is filled with book publicity forms and templates, along with detailed instructions on how to use them. You'll get both a fill-in-the-blank template and a finished sample for a variety of media releases and other publicity tools.
89 Press Release Tips
Get one free press release tip a day for 89 days from Joan Stewart, The Publicity Hound, and you'll be a publicity expert in no time!
Selling Books to Libraries
Selling Your Book to Libraries
Nearly $2 billion worth of books are purchased by U.S. libraries each year. Learn how to tap into this lucrative market with this indispensable guide by Dana Lynn Smith In addition to practical advice from an industry veteran, you'll get contact information for top libraries, re-sellers, book review journals, and associations.
Video Book Promotions
The Book Trailer Manual
This ebook by Darcy Pattison is a great guide to planning, producing and sharing book video trailers. My favorite thing about this ebook is the detailed instructions for creating the storyline and incorporating audio and visual elements, but it also offers advice on recording equipment, editing software, and places to upload videos online.
YouTube Marketing for Authors
In this guide, Shelley Hitz explains how to create effective "talking head" videos, where you record yourself speaking. This type of video helps you relate on a more personal level with your audience, and it's especially effective for nonfiction authors. The ebook also includes instructions for using the YouTube video editor, creating your YouTube channel, and posting videos on YouTube for maximum marketing effectiveness.
Promote Books by Blogging
ProBlogger’s Guide to your First Week of Blogging
This essential reference for new bloggers is from blogging expert Darren Rowse, aka ProBlogger.
31 Days to Build a Better Blog
Take your existing blog to the next level of success with this guide from Darren Rowse.
No More Blank Screen: Blogging Ideas for Fiction Authors
Many novelists fail to take full advantage of blogging as a promotional tool because they just aren't sure what to write about. This new ebook by novelist Krista Ball is packed with practical advice to help fiction authors promote their books through blogging.
Online Marketing Course
Street Smarts Marketing VIP Program
If you're serious about building an online business, I highly recommend this 52-week course from Kathleen Gage. Each week you'll receive a lesson packed with practical information, plus a homework assignment to help you take action in moving toward your goals.
Publishing Guides
Study these books to gain an understanding of the publishing industry and learn how to self-publish your book or find a literary agent.
Dan Poynter's Self-Publishing Manual
The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book by Marilyn Ross and Sue Coller
The Indie Author Guide: Self-Publishing Strategies Anyone Can Use by April Hamilton
POD for Profit by Aaron Shepard explains the advantages of printing through a print-on-demand printer and gives detailed instructions for working with Lightning Source, which is owned by Ingram Books.
If you are considering working with a subsidy publisher (aka self-publishing company), first read The Fine Print of Self-Publishing by Mark Levine.
If you're interested in landing a contract with a traditional publisher, you need to learn about working with agents and preparing book effective proposals. Good resources include The Complete Guide to Hiring a Literary Agent, by Laura Cross and Bestselling Book Proposals by Rick Frishman and Robyn Freedman Spizman.
