Let's face it - in some ways marketing novels can be more challenging than promoting nonfiction books. See this link for a wealth of articles about how to sell fiction books, and check out these two training programs just for novelists:
How to Promote Your Novel: 21 Ways to Sell More Books Online
Book marketing expert Joanna Penn has sold more than 18,000 copies of her independently published novels, Pentecost, and the sequel, Prophecy in just one year. Now you can benefit from what Joanna has learned about what works and what doesn't when promoting fiction.
In this training program Joanna will share 21 ways to sell more books online. You'll get a wealth of actionable ideas that you can use to increase your own book sales, and the content is specifically tailored for novelists.
9 Novel Ways to Promote Fiction
Although many of the same principles apply to marketing fiction and nonfiction books, there are some distinct differences. Learn what works, what doesn’t, and how to do what’s most important in an enlightening recorded interview with veteran book publicist Sandra Poirier Diaz, president of Smith Publicity, and Sandra Beckwith of Build Book Buzz. See 9 Novel Ways to Promote Fiction for details.