Book Marketing Coaching Services

Are you looking for one-on-one help in learning how to promote your book?

As a book marketing coach, I specialize in helping authors develop book marketing plans and teaching them how to promote their books. In addition to my how-to guides and training programs, I offer individual coaching services to authors.

Book Marketing Strategy Session

A Book Marketing Strategy Session is a good first step for authors seeking help in developing their publishing and marketing strategy. First, I will send you a detailed questionnaire to get information about your book and your marketing and distribution plans. After I review your information and spend some time thinking about your book and your market, I'll spend an hour with you on the telephone making suggestions for selling your book and answering your questions. Then I'll send you some follow up information and a list of resources. The fee for the strategy session is $100.

Marketing Plan Development

After the initial strategy session, I can work with you to develop your marketing plan more fully. We can do a broad outline of a marketing plan, or go into more detail.

I am also available by email or phone conference to answer publishing and marketing questions, provide how-to information, point you to resources, and give you feedback on your ideas.

My consulting fee is $75 an hour, billed twice a month. I do not offer packaged marketing services for a set fee.

Publishing Consulting Services

If you have not yet published your book, or are interested in publishing in multiple formats, I can advise you on book and ebook publishing strategies. Before you consider publishing through a subsidy publisher (aka self-publishing company or POD publisher) I encourage you to schedule a consultation to better understand your options and the economic realities of different publishing methods.

Ready for the Next Step?

If you are interested in a book marketing strategy session or coaching services, please contact me using the email link below my photo in the right column of this page. Be sure to include a brief description of your book and a link to your website (or Amazon page if your website isn’t up yet) and let me know what kind of services you're interested in. Due to time constraints, I am able to work with a limited number of authors personally.

If you have not already done so, I invite you to download  my free report, Create a Book Marketing Plan That Sells Books.

About Dana Lynn Smith

I have a degree in marketing and 17 years of book publishing industry experience. My background includes 13 years at Hoover's Business Press, overseeing book production, marketing, order fulfillment, and bottom-line profitability, with distribution channels including direct sales, library sales, online bookstores, and retail bookstores.

I have a general knowledge of most areas of book promotion, and more in-depth knowledge of certain areas including book marketing strategy, social marketing, virtual book tours, promoting on Amazon, getting book reviews, online marketing, and author websites/blogs.

Although I am not a literary publicist (someone who specializes in working with the media and has media contacts), I can make suggestions about publicity.

You can learn more about me on my media page and see testimonials here.

Thanks for your interest and I wish you much success with your book!

What Clients Have to Say

"Dana Lynn Smith's marketing plan provided me with distribution strategies, identification of target markets, recommendations for publicity and promotions, suggestions for spin-off products, and more. Her expert and technical advice has been a huge contributing factor to my movement into areas I hadn’t considered.

Dana is a professional consultant and marketing guru who will make the difference in your promotional possibilities."

             — Bridgette L. Collins, author of Imagine Living Healthier: Mind, Body and Soul

"After publishing our collection of bilingual children's books, my wife and I realized that we would need expert help in order to reach our readers. That's when we contacted Dana Lynn Smith to schedule a strategy session. In one short hour we learned more about the publishing business than we could have learned in a month of self study.

Dana outlined a marketing plan, prioritized our activities and gave us plenty of references. We are now on Amazon and have sent out review copies. There are many more activities on our To Do list, none of which we had considered before. Thank you Dana, for your expert advice."

             — Fernando Macias, Heritage Language

"Dana Lynn Smith is a multi-talented book marketing consultant. She helped me set up my website and the Amazon page that features my book. Her editorial suggestions for featuring the benefits of my book on its back cover were indispensable. Her in-depth knowledge of how libraries acquire books like mine was quite helpful.

These qualities are augmented by Dana's understanding of social media and other marketing tools which have furthered my publicity efforts. Her years in marketing and publishing have served me and her other clients well, and her blog, newsletter and e-books offer a wealth of book marketing tips. Added to this is her friendly, calm demeanor and her extremely responsive manner as she guides her clients. All this has made her an invaluable asset."

             — Rabbi Ed Weinsberg, author of Conquer Prostate Cancer: How Medicine, Faith, Love and Sex Can Renew Your Life

"Dana coached me at the very beginning of my children's book marketing journey. Her knowledge and expertise helped me plan and focus strategically, with specific goals and action steps to implement at just the right time.

Thanks to Dana, I learned how to present my book to reviewers and award contests, and shortly after publication it received fabulous reviews and an international gold medal award!" 

            — Jo Ann Kairys, co-author and co-illustrator of Sunbelievable