Promoting through online social media is the hottest trend in marketing today, embraced by everyone from solo entrepreneurs to major corporations.
In fact, a recent survey shows that authors and publishers are anxious to leverage the benefits of social media. An overwhelming 94 percent of survey respondents said that they plan to use social networking and other social media to promote their books and themselves.
While social media marketing is a very effective way to meet and develop relationships with potential customers as well as other authors, experts, and key influencers in your field or genre, it can be confusing and overwhelming at first. In the award-winning ebook, The Savvy Book Marketer's Guide to Successful Social Marketing, you'll find the answers to these questions and many more:
- How can I benefit from social media marketing?
- Which websites and activities should I concentrate on?
- I've created a profile on several networks—now what?
- How do I protect my privacy?
- What is the proper etiquette?
- How can I make the best use of my time?
- Is social marketing cost-effective?
- How do I measure the effectiveness of social marketing?
- Where should I start?
The Savvy Book Marketer's Guide to Successful Social Marketing is tailored to meet the unique needs of authors and features numerous real-life examples. Whether you are already experimenting with social marketing or you're just getting started, you'll learn how to develop your own social marketing plan and use a variety of online tools, including:
- Social networking sites, such as Facebook and Twitter
- Reader communities, like Goodreads and LibraryThing
- Social bookmarking and news sites, such as Digg and StumbleUpon
- Expert sites, including Squidoo and HubPages
At the end of each chapter, there's an Action Plan to help you get started, along with resources for further information.The comprehensive Facebook and Twitter chapters include step-by-step instructions for quickly mastering these powerful tools. See the detailed table of contents here.
In Successful Social Marketing you'll learn:
- Why authors need to use social media
- How to avoid the most common social networking mistakes
- How to budget your time wisely and avoid overwhelm
- How to brand yourself online
- How to choose the right networks for you
- The right way to attract friends and followers on your networks
- How to use Facebook events to promote your book
- The secret to running a successful Facebook group
- 7 things that could get you banned from Facebook
- What to tweet about on Twitter
- How to use online contests to build buzz for your book
- How to measure the effectiveness of social marketing
- How to promote your book in virtual reader communities
- How to build an author platform with online forums
- How to build your expert status with Squidoo and HubPages
- How to use social news and bookmarking
- and much more
The final chapter includes a ten-step blueprint for developing your own social marketing plan. The guide also includes hundreds of clickable hyperlinks, numerous screen shots, and an online marketing glossary. You can see a detailed table of contents for the book here.
Because social marketing activities can begin well before the publication of a book, Successful Social Marketing is ideal for both published and unpublished authors.
This ebook is available for download in PDF format for $24.
What Others Are Saying About Successful Social Marketing
"Marketing a book is very different from marketing other things, and therefore it's no surprise that social media maven Dana Lynn Smith has put together a very solid, clear, and comprehensive how-to on social media—just for authors. Up-to-date, easy to follow, and a must-read."
—Shel Horowitz, book marketing copywriter/consultant and author of eight books including Grassroots Marketing for Authors and Publishers, http://grassrootsmarketingforauthors.com
"Dana Lynn Smith is an expert in marketing and everything in The Savvy Book Marketer’s Guide to Successful Social Marketing proves it. This is the most comprehensive and well-researched resource available. If you only purchase one book on this topic, make it Successful Social Marketing." Read the full book review here.
"This book is absolutely amazing. It's basic and clear enough for writers just beginning to use social marketing as a marketing tool, but complete enough that even veteran marketers will find new applications and new marketing ideas within its pages. Dana is the perfect marketer to write about social networking. She sure knows how to do it!" Read the full book review here.
"If you have yet to start a social media marketing plan or you have tried to but you are not seeing the results you want, The Savvy Book Marketers Guide to Successful Social Marketing will help you accomplish your goals. It covers the subject with such depth and expertise that it is the closest thing I have yet to come across that can be called a definitive guide to social media marketing." Read the full book review here.
—Tony Eldridge, author of The Samson Effect and the Marketing Tips for Authors blog, http://blog.marketingtipsforauthors.com
"Dana Lynn Smith's knowledge of how authors can use social media marketing to promote their books is incredible. Not only does she explain the nitty gritty of how to use blogs and videos, Facebook and Twitter, and so much more, she provides links and outlines for each topic. This book is a must read for authors of any genre."
—Lynn Wiese Sneyd, LWS Literary Services
"Many new authors have no idea what to do once their book is published. They will greatly benefit from Smith’s assistance."
"I've been floundering, trying to get into the "social marketing" flow, feeling very overwhelmed, and not finding anything devoted specifically to social marketing for books. I really wasn't getting how each tool was supposed to interact with each other synergistically. So I was very grateful to see your complete layout of a practical plan for tackling all of this."
"I love the book! It is jam-packed with useful information about online marketing opportunities, including many that I did not know were out there."
—Yvonne Perry, freelance writer, editor, author, and owner of Writers in the Sky Creative Writing Services http://writersinthesky.com
"I REALLY enjoyed your book. It is a Must Read for any author stepping into the virtual arena." Read the full book review here.
—Angela Wilson, author, publicist, and social media consultant, www.MarketMyNovel.com
"Dana Smith has created a powerful tool for authors and small business marketers with her comprehensive, up-to-date, high energy book detailing the best ways to get the word out using social media."
—Paul J. Krupin, publicist and author, www.DirectContactPR.com
"Your Successful Social Marketing ebook has really helped me make the most of social marketing tools. Worth every penny."
—Neil Moran, author of North Country Gardening and a tips booklet, Store to Garden
"I stayed up late reading Dana's new Guide to Successful Social Marketing—it is incredibly comprehensive, yet easy to understand. I thought I knew a lot already, but . . ."
—Linda Austin, author, www.moonbridgebooks.com