Dana Lynn Smith, owner of Texana Publishing Consultants, LLC, has 15 years of experience in nonfiction publishing and 25 years of marketing experience. She specializes in developing marketing plans for nonfiction books, and she is the author of The Savvy Book Marketer Guides, a series of ebooks on book marketing topics.
Dana's professional background includes:
Overseeing book production, marketing, fulfillment, and bottom-line profitability at Hoover's Business Press, with distribution channels including direct sales, library sales, online bookstores, and retail bookstores.
Writing search engine optimization content for a group of travel web sites and working as a freelance travel writer.
Managing and marketing conventions and tradeshows for the Texas Restaurant Association, Texas Hospital Association, and other associations.
She has a Bachelor of Business Administration degree with a major in Marketing, and is a member of these professional organizations:
- Independent Book Publishers Association
- Small Publishers Association of North America
- The International Association of Writers
- Writers League of Texas
A fifth-generation Texan, Dana enjoys exploring Texas and the world, and she writes a Texas travel blog for Examiner.com. She and her husband live on a small ranch near Austin, Texas, where they raise cattle and goats.
Testimonials
“As a new author, you’re excited about having achieved a goal of writing a book that will deliver a message, interest readers and generate sales. But, in order to cultivate that winning combination, you must have an effective marketing plan.
The services of Dana Smith have placed me on the road to creating that winning combination. In a twenty-two page document she provided me with a marketing plan that included distribution strategies, identification of target markets, recommendations for publicity and promotions, suggestions for spin-off products, and more.
Dana's expert and technical advice has been a huge contributing factor to my movement in areas I hadn’t considered. If you’re looking to create a winning combination, I recommend Dana Smith. She is a professional consultant and marketing guru that will make the difference in your promotional possibilities.”
—Bridgette L. Collins, fitness coach and author of Imagine Living Healthier: Mind, Body and Soul
"Dana Smith is a complete professional when it comes to publicizing a book. She is very knowledgeable, dedicated and pleasant to work with. Being a first time author, I had no idea how to promote my book. Dana has done an excellent job of identifying markets for my book, writing a marketing plan and creating promotional materials. I recommend her without hesitation."
—Jean Pitzer, author of You Too Can Survive: My Journey as an Alzheimer's Caregiver
"I
worked closely with Dana Smith for a number of years as my company
provided book production services to Hoover’s Business Press. She is an
experienced, thoughtful professional who managed her business with a
careful eye on the details. Dana
has an excellent understanding of the economics and the mechanics of
the entire publishing process, from editorial and printing to sales and
fulfillment." —George Sutton, President, Sycamore Productions, Inc.
"All of Smith’s books are easy reads and exhibit her ability to use creativity in a practical way in book marketing. Following her marketing advice is sure to boost your sales."
—MaAnna Stephenson, author of Just the FAQs series, http://www.JustTheFAQs.net
"The Savvy Book Marketer's Guide to Successful Social Marketing is absolutely amazing. It's basic and clear enough for writers just beginning to use social marketing as a marketing tool, but complete enough that even veteran marketers will find new applications and new marketing ideas within its pages."
"Many authors and publishers overlook the library market. After you read The Savvy Book Marketer's Guide to Selling Your Book to Libraries, you'll be able to tap into this valuable market with ease. Highly recommended."
—Lynne Klippel, Managing Partner, Love Your Life Publishing.com
"Dana, what a wonderful tool you have created for authors! You have definitely created a resource that is simple enough for anyone to use and powerful enough to make a difference for people who follow your advice."
—Tony Eldridge, author of The Samson Effect and the Marketing Tips for Authors blog, http://blog.marketingtipsforauthors.com
