Would You Like Fries With That?

I just read a great article by marketing guru Dan S. Kennedy and this statement jumped out at me:  "In almost every situation, incidentally, 10% to 20% of buyers are premium option buyers." Dan went on to talk about how authors and publishers leave money on the table when they just sell a book without offering add-on products.

Nonfiction authors can create a host of companion information products like audio programs, workbooks, coaching sessions, and home study courses to go with their books. These products can be packaged together at various price points. Packages are especially effective for back-of-the-room sales at speaking engagements, but they also sell well online.

Fiction authors can also find creative ways to boost their order size. Novelists can offer several books together at a package discount. Children's books can be paired with companion products like stuffed toys that relate to the story.

What value-added products or premium options can you offer to your customers?

Comments

[Tony Eldridge]

I am a former Marketing Director, now author, and I can tell you that this is a powerful principle that we employed very profitably. Bundling can be a way to increase your order size; and you can be creative on what you want to bundle with your book: free trial newsletter subscription, free e-book, free resource list-- just about anything with value.