Promote Your Book on Radio Talk Shows

Nonfiction authors often appear as subject experts on radio talk shows, and fiction writers may be interviewed as well. Authors are sometimes interviewed on drive-time music radio shows too.

A good way to approach broadcast media is to pitch a show or segment idea, briefly outlining what you would talk about and why their listeners or viewers would find it valuable or entertaining. Contact the station's program director or the show's producer.

As with print media, it's generally better to start small and local and work your way up to the big time. Below are three sources for national radio talk show databases. All three of these databases are produced by authors who have been successful promoting their own books on the radio.

•    Gordon's Radio List includes 1,100 locally produced and nationally syndicated radio shows that interview guests.

•    Jo Sabah offers a how-to book, an audio program and a database. His book, How to Get on Radio Talk Shows All Across America Without Leaving Home, is also available on Amazon.com.

•    Alex Carroll offers a radio station database and training materials.

Comments

[Jon]

this is a great idea to promote your book on radio shows. You can expose your book to a new audience.

The lists are great Dana

check out Get Published TV - an online tv show to help authors write,publish an market their own book

http://www.GetPublishedTV.com

[Cara Lopez Lee]

Many thanks for breaking this info down into bite-size pieces. There's a lot of info out there, and I prefer to expend my marketing energy in a targeted manner, rather than spraying scattershot all over the Internet.

Cara Lopez Lee
Author of ”They Only Eat Their Husbands”, coming soon from Ghost Road Press

[Jo-Anne Vandermeulen]

I'm about to host my first show on Blogtalkradio. Very excited. The show is called:

Authors Articulating with Jo-Anne and Larry

Be entertained! Listening to these two dynamic speakers, Jo-Anne Vandermeulen and Larry Brooks, sizzle with energy. For the second half of the show, they encourage YOU to interact with them. Introduce yourself.

Authors – This is your chance. Deliver your author platform and pitch your book.

Readers – Be ready to listen. Upcoming books you can order and add to your shelf.

*****Prolific writer of suspense/romance novels, Jo-Anne Vandermeulen, is now on the journey toward publication of her first fiction book, “Conquer All Obstacles”. For the first half of the show, Larry Brooks, author and writing guru, interviews Vandermeulen on the importance of building an author platform and why the marketing strategy must start now.*****

Listen to this upcoming LIVE show: This Tuesday – 7/28/2009 (To catch the 30 min. live show) 11:00 (Saskatchewan Time – Central Time Zone)

*Guest Call-in Number (347) 857-3752 – No need to register. Just call in.

If you cannot make the “live” show (after the broadcast) tune in by clicking on the widget on my site: www.joconquerall.com

_______________________

[Pakistani TV Programs]

Thanks for the suggestions

[Kevin Williams]

There is a great free website called RadioGuestList.com which connects people who want to get on the radio with radio stations and podcasts that need guests to interview for their shows. You can subscribe to their mailing list for free to get emails whenever radio stations announce that they need guests. It is really easy, definitely check it out!

[Dana Lynn Smith]

Kevin, thanks so much for sharing this resource!