Most people suffer from email overload these days, and many online marketers are seeing a decline in the number of people who open their broadcast emails. To use email marketing effectively, it's important to think carefully about the frequency and content of your email messages.
Many online marketing gurus advise communicating with your list frequently, so people don't forget you. But, sending too much email (especially too much promotional stuff) can motivate people to click the "unsubscribe" button. You need to find a balance that works for your audience.
Ezines can be sent out weekly, bi-weekly or monthly. If you send a weekly ezine, keep it very short and easily digestible, and don't send additional promotional emails every week.
Many online marketing gurus advise communicating with your list frequently, so people don't forget you. But, sending too much email (especially too much promotional stuff) can motivate people to click the "unsubscribe" button. You need to find a balance that works for your audience.
Ezines can be sent out weekly, bi-weekly or monthly. If you send a weekly ezine, keep it very short and easily digestible, and don't send additional promotional emails every week.
Some ezines that I subscribe to contain a lot of great information, but they are so long that I may skip over them in my in-box, thinking I just don't have time to read them right now. Sometimes I get back to these ezines later, sometimes not.
For my own monthly ezine, The Savvy Book Marketer, I include a brief greeting, a feature article and several short blurbs about book marketing resources. I always have more story ideas than I can cover in the ezine, so I use that extra content on my blog.
Be especially careful about sending out too many promotional emails to your list. I've unsubscribed from a number of lists because I got two or three emails a week from them. Sometimes less really is more!
If you haven't already done so, sign up with a reputable email marketing service to handle your subscriptions and mailings. I recommend choosing one that also offers autoresonder services (the ability to send emails at pre-determined intervals). I use Aweber. MailChimp and Constant Contact are also good choices.
What has worked for you? How often to you mail to your list? Are you seeing a declining open rate for your emails?
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