This is the perfect time of year to make sure that your online presence is up to date and working effectively for you. Here are some things to consider:
Review your email signature. Is it up to date? Can you make it more effective by adding links to your blog, website and social networks? Should you include a book cover or author photo?
Update the profile information on your social networks. What's changed since you created the profile? How can you make your profile more appealing to your target audiences? Is your book showcased on your profile? Are you taking full advantage of the features of each site that you participate on?
Take a critical look at the photo you're using online. Are you posting the same photo everywhere, to build recognition? Is your photo outdated or unprofessional looking? If it's time for a new look, consider having a photo shot by a professional or recruit a friend who has good photography skills. Study the photos used by successful authors to get ideas.
Evaluate your blog and website. Is it too cluttered? Does it draw readers in? Is the sales copy effective? Is the site optimized for search engines, using appropriate keywords? Does the site do a good job of selling your book and other products and services? Do you have a media room? Is the copyright notice up to date? Do you need to add awards or testimonials? See this page for author blogging resources.
Review the resource box that you include at the end of your guest articles. Is the wording concise and compelling? Are you offering a free bonus to entice people to your website?
Schedule a few hours on your calendar for a tune-up of your online presence and you'll reap the rewards this year.
Review your email signature. Is it up to date? Can you make it more effective by adding links to your blog, website and social networks? Should you include a book cover or author photo?
Update the profile information on your social networks. What's changed since you created the profile? How can you make your profile more appealing to your target audiences? Is your book showcased on your profile? Are you taking full advantage of the features of each site that you participate on?
Take a critical look at the photo you're using online. Are you posting the same photo everywhere, to build recognition? Is your photo outdated or unprofessional looking? If it's time for a new look, consider having a photo shot by a professional or recruit a friend who has good photography skills. Study the photos used by successful authors to get ideas.
Evaluate your blog and website. Is it too cluttered? Does it draw readers in? Is the sales copy effective? Is the site optimized for search engines, using appropriate keywords? Does the site do a good job of selling your book and other products and services? Do you have a media room? Is the copyright notice up to date? Do you need to add awards or testimonials? See this page for author blogging resources.
Review the resource box that you include at the end of your guest articles. Is the wording concise and compelling? Are you offering a free bonus to entice people to your website?
Schedule a few hours on your calendar for a tune-up of your online presence and you'll reap the rewards this year.
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