Some people have the idea that social networks like Facebook are mostly used by young people. It's true that Facebook started out as a networking site for college students, but today adults are the fastest growing segment of users. In fact, half of Facebook users are 35 or older, and 13 percent are 55 or older. If your target audience is on Facebook, you should be too. Learn more in the Facebook Guide for Authors.
Graph courtesty of ComScore.
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