Social networking and blogging are still the top two book promotion tactics, according to the annual survey sponsored by The Savvy Book Marketer, with 89 percent of authors surveyed planning to use social networking in 2011 and 86 percent planning to blog.
Online book promotion tactics like social networking and blogging are popular because they are inexpensive and can potentially reach a very large audience. Internet book promotion also allows indie publishers to compete on a more level playing field with larger publishers. Here is a breakdown of the top online book promotion tactics for 2011: For tips on how to implement these online book promotion tactics in your own book marketing plan, see these pages: Stay tuned to learn about the most popular offline book promotion strategies.
January 17, 2011
Very interesting statistics on this survey. I would have thought that video would have been up there with social networking. With the popularity of online video, I wonder why more authors aren’t considering adding it to their promotion to-do list.
Posted by: Paul @ Bookmark | January 25, 2011 at 05:06 AM
That's a great point, Paul. I think the reason more authors don't use video is that they don't know how to create a video. Here are a couple of how-to articles that may be helpful:
http://bookmarketingmaven.typepad.com/book_marketing_maven/2009/10/book-trailers-11-steps-to-make-your-own.html
http://bookmarketingmaven.typepad.com/book_marketing_maven/2009/12/promote-a-book-with-video-marketing.html
Posted by: Dana Lynn Smith | January 25, 2011 at 08:25 AM
I wonder why more authors aren’t considering adding it to their promotion to-do list.
Posted by: Mike | May 01, 2011 at 02:39 PM