Thank you to everyone who participated in the 2011 Book Promotion Survey. Soon I'll be announcing the winner of the free Savvy Book Marketing Guide and also publishing the survey results.
I will also be writing blog posts and articles based on some of the survey findings and comments. Here are just a few of the interesting comments received:
• What about the 50% of people who aren't getting the majority of their information from the Internet? How do I reach them in creative ways?
• So much of the good marketing and sales advice is for non-fiction. What makes people buy a particular novel? How do I make sure it's my novel?
• I think the biggest obstacle is the preconceived notions about "self-published." It just takes longer to convince people that there are quality self-published books.
• I'd like to create an irresistible media room.
• The challenge for me is how to get past the notion that promoting my books is "blowing my own horn." Selling/promotion doesn't come naturally to me. That's often the biggest obstacle to bringing my books to the attention of readers.
Stay tuned for these and other topics, coming up on The Savvy Book Marketer.
By the way, if it’s OK with you I’d like to add that no marketing plan or marketing calendar should be set in stone!
If history has taught us anything, no matter how effective your plan may be, chances are, it will have to be altered at a given time; due to what your competitor(s), clients, future clients or suppliers are doing.
Here’s the kicker, don’t feel as if you have to be a psychic. Don’t feel overwhelmed at the thought of needing a business and marketing plan so flexible that it takes away from the overall aim and goals that made you ‘hungry’ to market your particular business, product, service or idea in the first place!
No doubt about it, there’s an easy way to be sure that you can continue to have success in the future – if you just start off with flexibility in mind! The best way to do so is to have a marketing plan and marketing calendar that is flexible and built to adjust itself when the time comes to do so.
Respectfully,
Sandy Barris
Fast Marketing Calendar.com
http://www.FastMarketingCalendar.com
Posted by: Sandy Barris | January 05, 2011 at 04:03 PM
Thanks Sandy. I completely agree that a marketing plan needs to be flexible, but it's still really important to have a written plan and budget to serve as a guideline.
Dana
Posted by: Dana Lynn Smith | January 05, 2011 at 04:45 PM