How to Find Keywords for Book Promotion Articles

This is the third part in my series, Top 5 Ways to Get Your Articles Found and Read Online.

One of the best ways to get your articles and blog posts noticed by search engines like Google and read by your target audience is to use important keywords in the headlines and articles.

A keyword is a word or phrase that people would be likely to use when searching online for information on your topic. Here are some tips for finding the best keywords:

• Make a short list of the keyword phrases that you think people might use to search for the topic of your article. It's better to search for short phrases rather than single words. Three to five keywords should be plenty.

• Enter your keyword ideas into a research tool such as the Google Keyword Tool. This tool will show you how many people are search on the keywords that you identified, and also suggest alternative keywords. Here's a sample:

• You can download the keyword search results into a spreadsheet for analysis or later use by clicking on the Download button near the top of the list.

• It's tempting to select the most popular keywords, but sometimes you may be better off selecting keywords with less competition (fewer searches and fewer competing pages.) One easy way to find out how many other Web pages are using a particular keyword is to type the keyword (in "quotes") into a search engine and see how many pages it brings up.

• Decide which keyword you will use in your article and headline. I sometimes select a both a primary keyword and a secondary keyword for my articles, using the primary keyword in the headline and using both in the article body.

While it would be ideal to keyword optimize every blog post, that may not be practical if your time is limited. In that case, strive to keyword optimize your most important posts – the ones most likely to draw traffic and showcase your expertise.

Read the entire series here:

Part 1: Top 5 Ways to Get Your Articles Found and Read Online

Part 2: Produce High Quality Articles and Make Them Easy to Read

Part 3: How to Find Keywords for Book Promotion Articles

Part 4: The Secret to Using Keywords Effectively in Articles and Headlines

Part 5: 5 Easy Ways Promote Your Articles and Blog Posts Through Social Media