Networking on social sites like Facebook is one of the best ways to promote your book and yourself online. If you're already a Facebook user, you have probably noticed that they have made a lot of changes to the site recently, including:
- Removing the information box beneath the photo on the Profile, which was a great spot for highlighting books.
- Completely revamping the Profile and Fan Page, including adding a personal summary and photo strip to the top of the page, redesigning the Info screen, and moving the tabs to the left column.
- Changing the way that custom content is created for Fan Pages.
- Changing the structure of the News Feed, making it more difficult for your posts to be seen by all of your friends and fans.
- Changing the structure and functionality of newly created Facebook Groups.
- Displaying more ads on the site.
- Changing the Privacy Settings.
It can be confusing to navigate all of these changes and to figure out the best ways to get maximum exposure for yourself and your book on Facebook.
In the completely revised third edition of my Facebook Guide for Authors, you'll find detailed step-by-step instructions for getting the most promotional value from the "new" Facebook, whether you're a newbie or a longtime Facebook user.
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