4 Blog Marketing Check and Correct Actions for Increased Traffic

A blog is one of the best promotional tools available to authors. In today's guest post, Judy Cullins shares four strategies for boosting traffic to your blog.

Just starting a blog? Have one going, but not enough visitors to suit you? We all need  to constantly check and correct our blog marketing to see if it's "the most it can be."

Here are 4 check and correct situations:

1. Remember that both quality and quantity count to increase your credibility as the go-to-person in your niche.

Do you wonder if they will ever come? Don't quit too soon. I did 5 years ago. Then, I created a new blog marketing plan. I replaced my article marketing at ezinearticles.com and other sites with a new business. I wrote to educate and entertain my book writing and business marketing audience so they could make money from their craft. Why? Because of three payoffs.

Payoff One. Blog pages have a higher potential to rank in Google searches, and my already good traffic soared and over doubled the last two years. I check these numbers each month with Google Analytics. You can too.  

Payoff Two. By sharing new blog posts with other professionals in the book and business fields, I reached new audiences who appreciate my how to's and visit my site. Now, I am a guest blogger for 10 leaders in the field. Just this month I posted one blog article on LinkedIn with John Kremer that brought a good amount of new traffic. Over 130 people a month become subscribers to my site. That's important. Because...

Payoff Three. You have a leg up on staying in touch every week or so with your audience, enjoying their blog comments, and continuing to convert sales to much bigger numbers.

2. To stay in the high traffic zone, increase your blog postings to at least 2 a week.

If you are only blogging once or less a week, and are not submitting your blogs to Twitter, Facebook, and LinkedIn groups, you will miss out on building your community and eventually getting sales. This information came from a social media report with graphs showing the difference in results, but it also just makes good sense.

3. Increasing your quantity will keep your name in internet lights.

Use a professional writer or book coach to check and correct obvious errors and find out what will engage and hook your audience to read the whole article. If your audience turns away from boredom, you will lose them for sure. From my own experience, 10 points in a blog is plenty. If you are going for under 600-700 words per blog, divide and conquer! My own example--Using my 1800 word "Book Marketing 10 Mistakes and Solutions." I produced three shorter and easier-to-read blogs with specific keyword rich titles that Google loves. Writing 3 related same category blog posts increases your chances to show you as the trusted authority and please Google at the same time.

Stimulate your Sleepy Muse. To produce new, juicy articles, just copy and paste old ones into your writing program such as Word. Use only some of the former blog, and add your hook and how to's and end it by repeating a few benefits. When you add your own wisdom and specific examples, you make it irresistible for new eyes to notice and finish. Remember, you want them to comment and subscribe to your blog.

4. Get professional feedback on your first five blog posts.

Make your audience so happy they'll never leave you or ask for a divorce. You don't know what you don't know, so incorporate a coach's instructions on a best beginning, middle and end of your blog, because you don’t want to ramble and repeat yourself. The one writing sin we all relate to is "redundancy." We don't like it and take it as "talking down" to us.  My own rule of thumb--write one blog in one hour. Finish the draft the next day when you have a fresh mind.  Follow that by sharing it with a savvy writing person who knows your game and will give you appropriate editing. The third day, you can be proud and sure that your blog will win the hearts and minds of your audience.

Brainstorm your first five blog posts with a writing coach, and in just one session, like my client Jeanne, generate 7-10 blog titles and get one blog developed enough to get final editing on. This takes about 40 minutes.

When you follow these tips you’ll generate fame and fortune because you will stand out from the crowd. When you don’t follow them, you’ll generate results you may not be happy with. Working alone will not produce a quality blog, even for professional writers.  Now you know that blog feedback will make you more confident in your writing, and take you to new heights in your visibility and credibility.

What skills and actions you hadn’t thought of did you get from this blog? What will you incorporate in your future blogging?

ABOUT THE AUTHOR

When you want more fresh how-to blog writing and marketing tips, join Judy Cullins, 25 year writing and book coach. Book and Blog Coach Judy Cullins helps you transform your blog into an income stream for life. Author of 14 books for business people and authors includes "LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales," and “Write your eBook or Other Short Book Fast!” Judy offers free, weekly  publications on writing and online marketing. 

 

Comments

[KS 'Kaz' Augustin]

I am only comfortable blogging once a week on my author blog (it used to be three/week) because I'd rather spend the rest of the time writing my next novel. Yet point (2) really struck a nerve. What to do? Well, I also blog once a week at my micropress blog (Sandal Press), so it was only a matter of a few minutes to make sure both blogs get submitted to Twitter.

Thanks for the advice! I'll be working through the rest of your points as time permits. :)

[Dana Lynn Smith]

Kaz, I'm glad you enjoyed Judy's article. I think that more frequent posting is more important for nonfiction authors than for novelists, and writing more books is certainly a good use of time!

[Bev Robitai]

Thanks, Dana. Great advice, and perfect timing for my writing group's new blog 'Arresting Prose' on Blogspot. We'd planned on weekly posts but may have to double the roster to achieve 2 a week! Very helpful to know what works best.

[Dana Lynn Smith]

Bev, I am glad to hear that you found Judy's article helpful. Good luck with your blog!

[Joseph George]

Thanks for the great information. I wrote my 1st blog post tuesday, and I did it with the help of Dana's information.

[Dana Lynn Smith]

That's great Joseph - but I can't take credit for these tips. They are courtesy of Judy Cullins :) Good luck with your book!

[Andi - Marketing company UK]

It makes perfect sense! I can't help but nod while reading through Judy's post. Most of these tips aren't usually found over the internet. I think I'll start doing the last tip to know exactly what I should be improving before I move on to the other 3.