Amazon now allows authors to create a "vanity URL" or personalized web address that points to their Author Central page on Amazon.
Author Central is a great place to feature your bio, videos, and latest tweets and blog posts. It's especially important for authors with more than one title for sale on Amazon, because it shows a summary of all of your books.
My vanity URL looks like this:
https://www.amazon.com/author/danalynnsmith
Here are four simple steps to creating your own Amazon Author Central vanity URL:
1. Login to your Amazon Author Central account. If you don't already have an Author Central account, you can create one at this same page:
https://authorcentral.amazon.com
2. Click on the Profile tab.
3. Click on the Add Link button at the top right of the page, next to Author Page URL.
4. Enter your preferred URL name and click Save. Most authors will probably use their author name in the URL, but give it some consideration first, because you can't change it once it's assigned.
Learn more about optimizing your presence on Amazon in my how-to guide, How to Sell More Books on Amazon.
What a great idea, Dana. Thanks for sharing.
Posted by: Marcie Lovett | January 26, 2012 at 02:38 PM
Thanks Marcie, and good luck with your books!
Posted by: Dana Lynn Smith | January 26, 2012 at 03:47 PM
Thanks for this timely tip, Dana. I'm just setting up my author page and didn't notice the tab for a vanity url.
Posted by: Gladys Anderson | January 28, 2012 at 09:39 PM
Thanks Gladys - I'm glad you found it helpful. It's not real obvious when you look at the page.
Posted by: Dana Lynn Smith | January 29, 2012 at 07:32 AM
Thank you for this. I had no idea that I could create an Author page. I also have no idea how I stumbled across this post. I am subscribing so I don't miss another powerful tip.
Posted by: Kenya G. Johnson | February 16, 2012 at 11:20 AM
Kenya, I am glad that you discovered The Savvy Book Marketer! Be sure to poke around all the screens in the Author Central area - they have added some new features recently.
Posted by: Dana Lynn Smith | February 16, 2012 at 09:05 PM
Truly useful. I'll be sure to mention this blog post to the BookBuzzr community. Thanks Dana.
Posted by: Vikram Narayan | May 05, 2012 at 07:35 AM