Target Marketing for Authors

by Dana Lynn Smith

One common mistake that authors make is thinking that their book is for "everyone." Sure, some books appeal to a wider group of people than others, but all books have a niche.

Few of us have the resources to market to the world at large, and it's much easier to sell a book to people who already have an interest in the subject or genre. 

But who exactly is your target market? Most books actually have several target markets, but each is still a niche market.

Your primary market is the ideal customer that your book was written for. Then you have secondary markets of other people who have an interest in the book's topic or genre, or who buy books like yours to give to others.

To learn more about defining and reaching the right target markets for your book, join me for the Ultimate Book Marketing Plan Workshop, starting on March 29. When you complete this hand-on training program, you'll have your own book marketing plan, customized for you, your book and your target markets. 

 

 

Comments

[Judith Briles]

I definitely agree to the point stated in your article. Surely, all authors would desire a wider group of readers for their books however, as the saying goes, "You can't please all people" and it applies also to authors. You may be selling the next Harry Potter series but not everyone wants to read about a young wizard boy defeating the most powerful dark wizard. It goes to show that we may all become successful if we focus on a particular group of people who actually love to read the kind of book we sell.