Press releases are a great way to get media coverage that can build your reputation as an author and lead to book sales.
Some press releases announce the publication of a new book, while others are designed to gain interviews and media attention for the author by showcasing the author's expertise or background. Press releases are also used to spark story ideas for journalists and bloggers, and are sometimes published verbatim.
To get the most benefit from press releases, you'll need to have a specific goal for each release and know how to write it in the proper format and get it in the hands of the right people.
These articles have some terrific tips for writing effective press releases and the mistakes to avoid:
5 Tips for Writing a Strong Press Release by Marsha Friedman
5 Ways to Make Sure Your Book’s Press Release Doesn’t Get Used by Sandra Beckwith
For detailed step-by-step instructions on how to create and distribute a press release that gets results, I recommend Get Your Book in the News: How to Write a Press Release That Announces Your Book, by Sandra Beckwith. It even includes a fill-in-the-blanks template and 11 sample releases in several genres, so you can see how it's done right.
For an even more extensive collection of templates and examples for various types of book promotion press releases, check out Sandra's companion workbook, Publicity Forms & Templates.
Want to learn more about how to use press releases to boost your book sales? Listen to this highly informative podcast interview with Sandra Beckwith:
Recent Comments