Content marketing is one of the very best ways for nonfiction authors to build their expert reputation and generate links to their website. In today's guest post, publishing and marketing expert Judy Cullins shares some terrific tips for using content marketing as a promotional tool.
Are you unsure of how to make yourself and your service well known, liked and trusted? Have you tried social media conversations without getting a bite or sales yet? If you are perplexed as to why what you're doing is not working, there's a reason – maybe several reasons.
My 13 years online have taught me one thing. That books and blog posts are a marriage made in heaven. They have kept my site name ranked #1 on Google for all that time, and brought me a lovely income doing what I love. It took steadily creating fresh content on writing, self-publishing and marketing books and business.
I set up my website so it is a major resource for authors and business people who want their successes "almost" guaranteed. I say "almost" because it's a noisy online world and your success depends on who you trust to get the best information, and taking action on that best advice.
Share your niche savvy know how and build authority in these ways:
1. Be on a mission. What do you want to achieve? And why?
A recent client found her mission during writing her new ebook. We brainstormed and came up with her specialty – assisting mature people to avoid serious falls using Balance, Posture and Exercises. A book is the number one way to define your niche and attract only your targeted audience.
2. Develop your own voice. What's unique about you?
To me, this was a real challenge because I loved all topics and wrote books on health, personal growth and business marketing. My voice didn't evolve until I came up with my central thesis.
"You can write a financially successful book If you make it short, how to, and one that answers your primary audience's concerns."
Too many professionals don't realize they are wordy, stuck in academia language, and tell (lecture) rather than show. These styles don't focus on the audience's needs and wants.
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